Showing posts with label type. Show all posts
Showing posts with label type. Show all posts

Friday, October 4, 2013

Kudos: Dlouhy Branding and Design

Often times, designers need to be brave.  It takes courage to whittle down a complex description into an effective brand message.

Too many designs are based on a "kitchen sink" strategy, where the layout includes multiple messages and the corresponding details for each.

These unfortunate, busy designs are often a result of "design by committee."  Or they're designs with purely the results in mind -- forgetting that there is a reader involved.

A great design starts with the reader, introduces an idea and leads to results.

These designs often appear simple.  But it's in the designer's whittling that much of the work is done.

Check out this week's example by the designers at Dlouhy Branding + Design.

These two postcards, used as a self-promotion, are tasked with grabbing attention (with color and boldness), asking a question ("does your brand need a facelift?") and offering a solution ("Dlouhy").

The first postcard sets the stage.  The follow-up postcard reinforces the message.

Our mind searches out simplicity and filters out complexity.  The best postcard design will avoid the filter.

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Do you have examples of a great postcard design?  We'd like to see them!  Simply use the Comments feature of this blog and let us know a little about your project -- we'll respond with how to send your images to us. Thank you!

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Card 1: "ignite."
Dlouhy Branding + Design


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Card 2: "refresh."
Dlouhy Branding + Design


Wednesday, February 22, 2012

Invites and Postcard Designs

OK, call me a sucker but show me a clean, bold, simple design and, voila, I'm in love.

Have a look at designer Michelle Bersani's work for Performance Harley-Davidson open house postcards.

It grabs your attention.  It's easy to understand.  It includes the look and feel of the classic Harley branding.

And in a world where you have less than ten seconds to make your point, it does that with time to spare.

Love it!

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Performance Harley-Davidson invites from designer Michelle Bersani:








Wednesday, January 4, 2012

Posted: Branden's Graphic Journey

Designer Braden Wise developed a series of twenty-five postcard designs inspired by his move from the American Midwest to California.  They are crafted with vintage typography style and capture the feeling of California's golden age along with lots of tongue-in-cheek whimsy. This is a great combination of classic and contemporary, retro and trendy.

Here are five from the series.  Be sure to see the full series that Braden designed at gooddayca.com







Wednesday, November 30, 2011

Kudos: Kyle White

You can tell that the wonderful Kyle White at Kyle White Design is completely comfortable in the postcard media.

Here is a postcard design for an invitation and a series to promote Poplarville (Mississippi).

I love Kyle's bold woodblock-like elements, his typography, his weathered treatment and his versatility.






 



Xmas Cards

Since designers really can't run down to the Hallmark Store and pick up a packet of Christmas cards, the holidays have become an opportunity for them to show us what they've got.  It's neat to see what can be done with a postcard.

I get a kick from the Christmas postcards from slimaq designer Aleksandra Woldańska-Płocińska.  

Sure, they're put together with wonderful graphics.  But it's great to see Aleksandra's personality come through in every card of the series.

It reminds me of how designers can create identity.  And how, when they've hit the mark, designers don't even need to include a logo.

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Tuesday, November 29, 2011

KISS

I'm a big fan of simple.

Designer Nicole Tan's collection of postcards helps show how it's done.  Here are the front sides from her collection, based on signage she found around town (Nottingham).





Playful Post

Thought it would be good to start on a light note, with some postcard fronts.

Here, designer Ana Lucia Soto shows off her wit, and genius, with her take on some rather famous layouts. Brillante!