Showing posts with label healthcare. Show all posts
Showing posts with label healthcare. Show all posts

Friday, May 1, 2015

Six Healthcare Postcard Designs That Made Us Smile



Today's spotlighted postcard designs prove that health and happiness go hand-in-hand. All of our selections are from healthcare marketing, and as you'll soon see, they have a lot in common. 

----

This postcard by Children's Hospital Boston uses the time-tested formula of a cute kid with a big smile. Only this time, there's an added impact because the card is advertising the cleft lip and palate division of the hospital. We're actually looking at the positive results of a successful medical procedure.
Source: Brett Pollard 
postcard design for childrens hospital
---

Crosby created the following two cards for the Veterans Health Administration.

What's interesting about this first card is that it's targeting someone who's close to the veteran, rather than the veteran. It recognizes how important the spousal support system is for veterans. This idea is reinforced by the very photogenic and very happy couple.

Also, please note the nice big Call To Action "Every Veteran Should Enroll."  If you want to make your postcard design effective, make sure you have a Call To Action that stands out.
design for va healthcare
This second postcard also focuses on family, although in this case it's appealing more to veterans directly. They want to be there for their children. The Air Force shirt the dad's wearing is a nice subtle touch. It feels like a natural moment instead of in-your-face military advertising. It's also nice to see he's playing catch with his daughter. The military has taken many steps to ensure gender equality lately, and I can't help but wonder if they intentionally chose to show a girl doing an activity many people would have associated with boys in the past.   
postcard design for veteran health care

---
This postcard the Kidd Group designed for Houston Healthcare is deceptively simple. There's copy about a digital mammography, and a woman sitting in the woods. Is that it? Well no, not if we look a little closer. The woman's sitting on a brick wall, something we subconsciously associate with strength and sturdiness. She's smiling, so we know she's happy with the choice she made. And speaking of the choice, pay attention to the position of the white box and remember this is about mammography.
 Pretty clever, right?

postcard design for mammography
---
This postcard for Timber Dental by OMAC Advertising is fairly self-explanatory. A beautiful family with beautiful smiles, what's not to like? Like the cleft lip postcard, not only is this demonstrating happiness, it's also showing quality results. It says if you go to Timber Dental, you can have a beautiful smile too.
poscard design for dentist
---
Finally, we have a design for postcard magnets from magnetbyMail. It's unique from the others because it has a removable magnet that can be placed on fridges and filing cabinets. However, from a design standpoint, it's very similar to Timber Dental. So rather than focusing on the smiling family again, I'd like to point something out that's present in this card as well as quite a few of the others: Nature

If we're being honest, most people don't enjoy the dentist or doctor's office. It's an uncomfortable environment and often times the sacrifices that have to be made for the sake of sterility bring about a certain... ambiance. So it only makes sense to show the great outdoors. It's serene and peaceful. Those are pretty good qualities to associate with dentistry.
postcard marketing for dentist

----


Do you have examples of a great postcard design?  We'd like to see them!  Simply use the Comments feature of this blog and let us know a little about your project -- we'll respond with how to send your images to us. Thank you!


----

Monday, March 18, 2013

Postcards for Urgent Care Marketing


It seems there's a growth industry that's appeared without much fanfare.  It's called "Urgent Care" and it's made up of hundreds of local clinics that have found a niche somewhere between the Emergency Room and your neighborhood primary care doctor.

I've come across many postcards designed for Urgent Care marketing -- promoting the clinics to their nearby communities.
 
Urgent Care postcards have to accomplish many things: explain what 'Urgent Care' means, promote the clinic, provide contact and address details, and provide a call to action.  This can be a lot of work for a little postcard.

The best strategy is probably to break out the campaign into a series of cards with simple messages.

Each of the designs shown resides somewhere on that spectrum between simple and complex.  I'll let you be the judge of which part of that spectrum is most effective.

The final design, from our own sponsor at magnetbyMail, features a magnet mailer which has some added functionality.  It includes a customized magnet that can be kept in the home or office for months or longer.


------
Highland Urgent Care postcard designed by New Thought Marketing:

graphic design for marketing Highland Urgent Care







------
After Ours Urgent Care as found in the NCPA Health Blog .  (The blog has a good discussion of how Urgent Care is fitting into the national healthcare discussion.):

Local Healthcare Marketing



------
Immediate Care of Oklahoma postcard designed by Rick Boyd:


Marketing Urgent Care with direct mail



------
A postcard for a national industry awareness campaign from the Urgent Care Association of America:


Illustration based design for urgent care outreach



------
Boston Children's Hospital Urgent Care postcard designed by Micayla Boari (at Behance):

Micalya Boari design for urgent care postcard

------
The Maxcare UC layout: an urgent care postcard magnet mailer from magnetbyMail.com:


magnet mailer for urgent care