tag:blogger.com,1999:blog-36702864948424262212018-12-05T05:29:15.989-05:00Best Postcard DesignCosihttp://www.blogger.com/profile/13380557658724556032noreply@blogger.comBlogger36125tag:blogger.com,1999:blog-3670286494842426221.post-45413906933712216642015-06-02T13:38:00.001-04:002015-06-02T13:38:59.557-04:00Found: Five Fabulous Postcard Designs<div class="separator" style="clear: both; text-align: center;">Today's selection of postcards vary in both topic and approach, but they all have one thing in common: they're examples of great design.</div><div class="separator" style="clear: both; text-align: center;">---</div><div class="separator" style="clear: both; text-align: center;">Designers&nbsp;<a href="https://www.behance.net/gallery/19080885/Senior-Capstone-Exhibition-Identity-Promotion" rel="nofollow" target="_blank">&nbsp;Michael Ryan Smith and Joseph Mueller</a>&nbsp;have taken the minimalist approach with this postcard, and it works wonderfully. The rich dark purple background really makes the colorful bold lines pop. The text, like the line-work, is used sparingly. We're presented with only the vitals, in a clear and concise fashion.<a href="http://1.bp.blogspot.com/-4zQoupLw8tc/VW2vCEv_kgI/AAAAAAAAAIo/bRESiHK1KvE/s1600/capexib-pcard-MichaelRyanSmith-JosephMueller.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://1.bp.blogspot.com/-4zQoupLw8tc/VW2vCEv_kgI/AAAAAAAAAIo/bRESiHK1KvE/s640/capexib-pcard-MichaelRyanSmith-JosephMueller.jpg" width="640" /></a></div><div style="text-align: center;"><br />---&nbsp;</div><div style="text-align: center;">This postcard designed by <a href="https://www.behance.net/gallery/17281841/Makeup-Call-Inc" rel="nofollow" target="_blank">David Van Landingham</a>&nbsp;does a great job at highlighting the services offered by MCI (Makeup Call Inc.), while also providing an example of their makeup work. The dark color scheme of the front contrasts nicely with the lighter backside. In addition, the grungier walls and shadows of the front contrast with the serene formality of the back, subtly reinforcing the idea that this company does more than weddings.</div><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-lRGcb0ipP8w/VW2vCLLypAI/AAAAAAAAAIw/MiIIubZDpbo/s1600/makeup-pcard-DavidVanLandingham.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://4.bp.blogspot.com/-lRGcb0ipP8w/VW2vCLLypAI/AAAAAAAAAIw/MiIIubZDpbo/s640/makeup-pcard-DavidVanLandingham.jpg" width="640" /></a></div><div style="text-align: center;"><br /><br />---</div><div style="text-align: center;">Like we've mentioned above, designer&nbsp;<a href="https://www.behance.net/gallery/16152419/UAHuntsville-2013-Student-Art-Show" rel="nofollow" target="_blank">Alisha Collins Bucca&nbsp;</a>has wisely opted to go light on text. Further, this card features more imagery, which is smart because it lets the viewer know just how much variety they're in store for if they attend the event. It's enticing and informative.</div><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-yKrnvYNXnwM/VW2vCIwImVI/AAAAAAAAAIs/aLrxHOvbTnE/s1600/StudentArt-pcard-AlishaCollinsBucca.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://3.bp.blogspot.com/-yKrnvYNXnwM/VW2vCIwImVI/AAAAAAAAAIs/aLrxHOvbTnE/s640/StudentArt-pcard-AlishaCollinsBucca.jpg" width="640" /></a></div><div style="text-align: center;">&nbsp;---</div><div style="text-align: center;"><a href="http://www.nikolegrad.com/169096/1687500/work/theater-j-brochure" rel="nofollow" target="_blank">Nikole Grad</a>&nbsp;utilizes striking artwork to capture our attention, and a useful calendar to ensure the postcard hangs around. The longer a recipient holds on to it, the more likely they are to attend the event.&nbsp;</div><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-vndU84OYM5c/VW2vC9L3ueI/AAAAAAAAAJE/4I5Nr9FRlQQ/s1600/theaterj-pcard-nikolegrad.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://2.bp.blogspot.com/-vndU84OYM5c/VW2vC9L3ueI/AAAAAAAAAJE/4I5Nr9FRlQQ/s640/theaterj-pcard-nikolegrad.jpg" width="640" /></a></div><div style="text-align: center;">&nbsp;---</div><div style="text-align: center;">This postcard by <a href="https://www.blogger.com/" rel="nofollow" target="_blank"><span id="goog_1967784421"></span>Heather Cook<span id="goog_1967784422"></span></a>&nbsp;features striking imagery with an intensity you typically don't see in youth sports promotional pieces. The front clearly appeals to children directly, because every kid wants to be taken seriously and feel tough. The back however, is all about the parents. It includes information about savings, how to sign up, and a call to action.</div><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-s5Ij650VUV4/VW2vC1F5kCI/AAAAAAAAAI8/wbSeFAlMoPk/s1600/urbansoc-pcard-cook.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://1.bp.blogspot.com/-s5Ij650VUV4/VW2vC1F5kCI/AAAAAAAAAI8/wbSeFAlMoPk/s640/urbansoc-pcard-cook.jpg" width="640" /></a></div><div style="text-align: center;">---</div>And that about wraps it up for today. If you enjoyed these designs, or if you have great designs of your own that you'd like us to check out, just leave a comment below. We'd love to hear from you!Mike Mhttp://www.blogger.com/profile/15733801529081055720noreply@blogger.com0tag:blogger.com,1999:blog-3670286494842426221.post-13953711318498027042015-05-13T14:50:00.000-04:002015-05-13T14:50:02.953-04:00Seven Real Estate Postcard Designs With Curb Appeal<div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;">Savvy real estate agents are doing more than just baking cookies before an Open House. Now they're creating a multi-channel marketing plan. &nbsp;And this includes mailing real estate postcards to announce new listings, sold listings or to promote their services in general.&nbsp;</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;">Unfortunately, if you look around the web you'll realize many of these postcards aren't very pretty...&nbsp;</div><div class="separator" style="clear: both; text-align: center;">So we thought it would be helpful to spotlight the best postcard designs we've come upon. Here are seven truly great postcard designs for real estate:</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;">-1-</div><div class="separator" style="clear: both; text-align: center;">We love the simplicity of this card by&nbsp;<a href="http://hellobrightspot.com/erika-waters/" rel="nofollow" target="_blank">BrightSpot Creative</a>. The vitals are all here. We know the company name, we have an understanding of what they can do, and the black and white photos on the bold colorful background really pop.</div><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-CGGkqvzfnAs/VVEEhk4thWI/AAAAAAAAAGw/z-P-_Fa3Fr0/s1600/real-estate-postcard-brock.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="456" src="http://1.bp.blogspot.com/-CGGkqvzfnAs/VVEEhk4thWI/AAAAAAAAAGw/z-P-_Fa3Fr0/s640/real-estate-postcard-brock.jpg" width="640" /></a></div><div style="text-align: center;"><br />&nbsp;-2-</div><div style="text-align: center;"><a href="http://blog.kennedyrealestate.ca/2011/11/" rel="nofollow" target="_blank">Kennedy Real Estate</a>&nbsp;put together something really great. This postcard shows a beautiful property and a pleasant looking real estate agent. The contact information is clearly visible and well organized, but what really set the card apart for us was the artistic touch of the green apples.&nbsp;</div><div style="text-align: center;"><br /></div><div style="text-align: center;">Apples are a common motif in their promotional material and branding, and because they're not home related in an obvious way, it feels fresh (pun fully intended) and surprising.</div><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-Zbf-3_FeHl0/VVEEhdjNMqI/AAAAAAAAAGs/BakF3PFqIy4/s1600/real-estate-postcard-kennedy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="456" src="http://2.bp.blogspot.com/-Zbf-3_FeHl0/VVEEhdjNMqI/AAAAAAAAAGs/BakF3PFqIy4/s640/real-estate-postcard-kennedy.jpg" width="640" /></a></div><br /><div style="text-align: center;"><br /><br />-3-</div><div style="text-align: center;"><a href="https://www.elance.com/samples/real-estate-postcard-mailout-6x11-front-real-estate-6x11-postcard-direct-mailing/50569248/" rel="nofollow" target="_blank">Sergio Reyes</a>&nbsp;really nailed this one. The cards objective is clear: showcase a property. The photographs are pleasing and prominent. The type is minimal and informative. There's a great sense of visual hierarchy here: the most important information is the largest, while other key details are differentiated by color. It's basic design textbook stuff, but it's stuff people often forget.</div><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-weSx6pCScF8/VVEEpHePXNI/AAAAAAAAAHU/z0kHrMvWRgg/s1600/real-estate-postcard-key.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="457" src="http://2.bp.blogspot.com/-weSx6pCScF8/VVEEpHePXNI/AAAAAAAAAHU/z0kHrMvWRgg/s640/real-estate-postcard-key.jpg" width="640" /></a></div><div style="text-align: center;"><br />&nbsp;-4-</div><div style="text-align: center;"><a href="http://limelightmarketing.ca/direct-mail-postcards-realtors/" rel="nofollow" target="_blank">limelight marketing</a>&nbsp;created a beautiful card for real estate agent Nancy Fong. The colors are pleasant, the information is clear, and perhaps most importantly, the portrait is tasteful. Many real estate agents like to show themselves on their promotional material, and it makes sense. An agent's picture goes far to help establish trust and rapport. &nbsp;(Just be careful -- no picture is better than a bad picture.)</div><div style="text-align: center;"><br /></div><div style="text-align: center;">Thankfully, that clearly isn't an issue here. &nbsp;Nancy, and the room setting behind her, looks great!</div><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-7pTFHaMKFcc/VVEEjjhHaQI/AAAAAAAAAHI/zwwONakTS9U/s1600/real-estate-postcard-nancy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="456" src="http://4.bp.blogspot.com/-7pTFHaMKFcc/VVEEjjhHaQI/AAAAAAAAAHI/zwwONakTS9U/s640/real-estate-postcard-nancy.jpg" width="640" /></a></div><div style="text-align: center;"><br />-5-</div><div style="text-align: center;">I really enjoy how up-front&nbsp;<a href="http://www.mmprint.com/blog/2011/3-key-marketing-tips-modern-real-estate-agent/" rel="nofollow" target="_blank">Marsid-M&amp;M Group</a>'s postcard is. It's quite literally 'inviting.' And &nbsp;information is organized and clear. What's worth noting about this postcard is that it makes good use of variable data to customize the postcard based on who and where it's going.<br />Personalizing postcards always makes a bigger impact.</div><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-ALtSh2fIGLg/VVEEj97TajI/AAAAAAAAAG4/sTFGCEd_Kn0/s1600/real-estate-postcard-rodney.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="456" src="http://2.bp.blogspot.com/-ALtSh2fIGLg/VVEEj97TajI/AAAAAAAAAG4/sTFGCEd_Kn0/s640/real-estate-postcard-rodney.jpg" width="640" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;">-6-</div><div class="separator" style="clear: both; text-align: center;">This postcard for REALTOR®<sup style="background-color: white;"><span style="font-family: arial, helvetica, sans-serif;"><span style="font-size: 13px;">&nbsp;</span></span></sup>Sarah Martin Properties by designer&nbsp;<a href="http://elaleitner.org/" rel="nofollow" target="_blank">Ela Leitner</a>&nbsp;is simple but elegant. The clever thing here is the list of useful phone numbers on the side. I'm sure this increases the likelihood of recipients holding on to it.</div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-xgMhHrVKTMM/VVNkUJMuGQI/AAAAAAAAAHw/91GHeIPYRKg/s1600/real-estate-postcard-elaleitner.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="456" src="http://1.bp.blogspot.com/-xgMhHrVKTMM/VVNkUJMuGQI/AAAAAAAAAHw/91GHeIPYRKg/s640/real-estate-postcard-elaleitner.jpg" width="640" /></a></div><div style="text-align: center;"><br /><br />-7-</div><div style="text-align: center;">And last but certainly not least, we have this <a href="http://magnetbymail.com/foldup-magnets.html" rel="nofollow" target="_blank">Foldup Magnet Mailer</a> from our friends at <a href="http://magnetbymail.com/" rel="nofollow" target="_blank">magnetbyMail</a>&nbsp;and designers at <a href="http://stocklayouts.com/" rel="nofollow" target="_blank">stocklayouts.com</a></div><div style="text-align: center;"><br /></div><div style="text-align: center;">It has all the mailing ease and convenience of a regular postcard, but it opens up and unfolds so you can fit more information about the property inside. A big issue we often see with Realtors postcard designs&nbsp;is cramming too much&nbsp;information on a card. It becomes overwhelming and uninviting to the viewer. The Foldup version is a great solution. &nbsp;The extra space the Foldup offers<br />really makes a difference.&nbsp;</div><div style="text-align: center;"><br /></div><div style="text-align: center;">Oh, and the Foldup comes with a useful refrigerator magnet -- so potential clients will have the agents's information for a long time to come.</div><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-aq5izaHank8/VVNp2c90_BI/AAAAAAAAAIA/R9sU0b03psM/s1600/real-estate-postcard-mbm.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://4.bp.blogspot.com/-aq5izaHank8/VVNp2c90_BI/AAAAAAAAAIA/R9sU0b03psM/s640/real-estate-postcard-mbm.jpg" width="640" /></a></div><div style="text-align: center;"><br /></div><div style="text-align: center;"><br /></div><div style="text-align: center;"><br /></div><b style="background-color: white; color: #666666; font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13.1999998092651px; line-height: 18.4799995422363px;"><span style="font-family: 'Trebuchet MS', sans-serif;">----</span></b><br /><b style="background-color: white; color: #666666; font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13.1999998092651px; line-height: 18.4799995422363px;"><span style="font-family: 'Trebuchet MS', sans-serif;"><br />Do you have examples of a great postcard design? &nbsp;We'd like to see them! &nbsp;Simply use the Comments feature of this blog and let us know a little about your project -- we'll respond with how to send your images to us. Thank you!</span></b><br /><b style="background-color: white; color: #666666; font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13.1999998092651px; line-height: 18.4799995422363px;"><span style="font-family: 'Trebuchet MS', sans-serif;"><br /></span></b><span style="background-color: white; color: #666666; font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 12.8000001907349px; line-height: 17.9200000762939px; text-align: center;"></span><span style="background-color: white; color: #666666; font-family: 'Trebuchet MS', sans-serif; font-size: 13.1999998092651px; line-height: 18.4799995422363px;"><b>----</b></span><br /><br /><br />Mike Mhttp://www.blogger.com/profile/15733801529081055720noreply@blogger.com0tag:blogger.com,1999:blog-3670286494842426221.post-27694484689058660722015-05-01T09:30:00.000-04:002015-05-01T10:58:17.188-04:00Six Healthcare Postcard Designs That Made Us Smile<div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><h4 style="clear: both; text-align: left;">Today's spotlighted postcard designs prove that health and happiness go hand-in-hand. All of our selections are from healthcare marketing, and as you'll soon see, they have a lot in common.&nbsp;</h4><div class="separator" style="clear: both; text-align: center;">----</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><span style="text-align: start;">This postcard by Children's Hospital Boston uses the&nbsp;time-tested&nbsp;formula of a cute kid with a big smile. Only this&nbsp;time, there's an added impact because the card is advertising the cleft lip and palate division of the hospital. We're actually looking at the positive results of a successful&nbsp;medical</span><span style="text-align: start;">&nbsp;procedure.</span></div><div style="clear: both; text-align: center;"><span style="font-size: x-small;"><span style="text-align: start;">Source:&nbsp;</span><a href="http://www.alertpresence.com/2010/07/18/the-anatomy-of-a-successful-hospital-fan-page/" rel="nofollow" target="_blank">Brett Pollard</a>&nbsp;</span></div><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-kqwbp6kV8eo/VUI-UOJ2JLI/AAAAAAAAAFk/Nf0xcaISjfs/s1600/chb.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="postcard design for childrens hospital" border="0" src="http://1.bp.blogspot.com/-kqwbp6kV8eo/VUI-UOJ2JLI/AAAAAAAAAFk/Nf0xcaISjfs/s1600/chb.jpg" height="457" title="childrens hospital boston postcard" width="640" /></a></div><div style="text-align: center;">---<br /><br /></div><a href="http://www.crosbymarketing.com/projects/healthcare-marketing-to-veterans/" rel="nofollow" target="_blank">Crosby</a>&nbsp;created the following two cards for the Veterans Health Administration.<br /><br />What's interesting about this first card is that it's targeting someone who's close to the veteran, rather than the veteran. It recognizes how important the spousal support system is for veterans. This idea is reinforced by the very photogenic and very happy couple.<br /><br />Also, please note the nice big Call To Action "Every Veteran Should Enroll." &nbsp;If you want to make your postcard design effective, make sure you have a Call To Action that stands out.<br /><a href="http://3.bp.blogspot.com/-_xEyo5gZZ74/VUI-UNM3DzI/AAAAAAAAAGA/Lfz49_SlggY/s1600/crosby1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img alt="design for va healthcare" border="0" src="http://3.bp.blogspot.com/-_xEyo5gZZ74/VUI-UNM3DzI/AAAAAAAAAGA/Lfz49_SlggY/s1600/crosby1.jpg" height="457" title="va healthcare design" width="640" /></a><br /><div class="separator" style="clear: both; text-align: center;">This second postcard also focuses on family, although in this case it's appealing more to veterans directly. They want to be there for their children. The Air Force shirt the dad's wearing is a nice subtle touch. It feels like a natural moment instead of in-your-face military advertising. It's also nice to see he's playing catch with his daughter. The military has taken many steps to ensure gender equality lately, and I can't help but wonder if they intentionally chose to show a girl doing an activity many people would have associated with boys in the past. &nbsp;&nbsp;</div><a href="http://4.bp.blogspot.com/-UFRrNge1goI/VUI-UKfMTBI/AAAAAAAAAFg/uIa_LrS8V_A/s1600/crosby2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img alt="postcard design for veteran health care" border="0" src="http://4.bp.blogspot.com/-UFRrNge1goI/VUI-UKfMTBI/AAAAAAAAAFg/uIa_LrS8V_A/s1600/crosby2.jpg" title="health care postcard design" /></a><br /><br /><div class="separator" style="clear: both; text-align: center;">---</div><div class="separator" style="clear: both; text-align: center;"><span style="text-align: start;">This postcard the&nbsp;</span><a href="http://www.kidd.com/work/industry/latest/hhc/" rel="nofollow" style="text-align: start;" target="_blank">Kidd Group</a><span style="text-align: start;">&nbsp;designed for Houston Healthcare is deceptively simple. There's copy about a digital mammography, and a woman sitting in the woods. Is that it? Well no, not if we look a little closer. The woman's sitting on a brick wall, something we&nbsp;subconsciously&nbsp;associate with strength and&nbsp;sturdiness. She's smiling, so we know she's happy with the choice she made. And speaking of <i>the choice</i>, pay attention to the position of the white box and remember this is about mammography.</span></div><div class="separator" style="clear: both; text-align: center;"><span style="text-align: start;">&nbsp;</span><span style="text-align: start;">Pretty clever, right?</span></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-TdWVtXJu1Bg/VUI-U4efyEI/AAAAAAAAAFo/UQIHbXtCaF0/s1600/kidd.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="postcard design for mammography" border="0" src="http://2.bp.blogspot.com/-TdWVtXJu1Bg/VUI-U4efyEI/AAAAAAAAAFo/UQIHbXtCaF0/s1600/kidd.jpg" height="457" title="mammography postcard design" width="640" /></a></div><div style="text-align: center;">---</div><span style="text-align: center;">This postcard for Timber Dental by&nbsp;</span><a href="http://omacadvertising.com/print-collateral.php" rel="nofollow" style="text-align: center;" target="_blank">OMAC Advertising</a>&nbsp;is fairly self-explanatory. A beautiful family with beautiful smiles, what's not to like? Like the cleft lip postcard, not only is this demonstrating happiness, it's also showing quality results. It says if you go to Timber Dental, you can have a beautiful smile too.<br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td><a href="http://1.bp.blogspot.com/-xwBAGIIUQnI/VUI-VNGXzfI/AAAAAAAAAFw/m7j09hX_UZc/s1600/oma-timber.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="poscard design for dentist" border="0" src="http://1.bp.blogspot.com/-xwBAGIIUQnI/VUI-VNGXzfI/AAAAAAAAAFw/m7j09hX_UZc/s1600/oma-timber.jpg" height="457" title="dental postcard design" width="640" /></a></td></tr><tr><td class="tr-caption" style="font-size: 12.8000001907349px;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td>---<br /><div style="text-align: left;">Finally, we have a design for postcard magnets from <a href="http://magnetbymail.com/" rel="nofollow">magnetbyMail</a>. It's unique from the others because it has a removable magnet that can be placed on fridges and filing cabinets. However, from a design standpoint, it's very similar to Timber Dental. So rather than focusing on the smiling family again, I'd like to point something out that's present in this card as well as quite a few of the others: <i>Nature</i>.&nbsp;</div><div style="text-align: left;"><br /></div><div style="text-align: left;">If we're being honest, most people don't enjoy the dentist or doctor's office. It's an uncomfortable environment and often times the sacrifices that have to be made for the sake of sterility bring about a certain... ambiance.&nbsp;So it only makes sense to show the great outdoors. It's serene and peaceful. Those are pretty good qualities to associate with dentistry.</div><a href="http://4.bp.blogspot.com/-mpZiYmLPJNM/VUJu-cu6uKI/AAAAAAAAAGU/OtIO9y9VvRw/s1600/smithdds.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="postcard marketing for dentist" border="0" src="http://4.bp.blogspot.com/-mpZiYmLPJNM/VUJu-cu6uKI/AAAAAAAAAGU/OtIO9y9VvRw/s1600/smithdds.jpg" height="457" title="postcard magnets for dentist" width="640" /></a></td></tr><tr><td class="tr-caption" style="font-size: 12.8000001907349px;"><b style="background-color: white; color: #666666; font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13.1999998092651px; line-height: 18.4799995422363px; text-align: start;"><span style="font-family: 'Trebuchet MS', sans-serif;"><br />----</span></b><br /><b style="background-color: white; color: #666666; font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13.1999998092651px; line-height: 18.4799995422363px; text-align: start;"><span style="font-family: 'Trebuchet MS', sans-serif;"><br />Do you have examples of a great postcard design? &nbsp;We'd like to see them! &nbsp;Simply use the Comments feature of this blog and let us know a little about your project -- we'll respond with how to send your images to us. Thank you!</span></b><br /><b style="background-color: white; color: #666666; font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13.1999998092651px; line-height: 18.4799995422363px; text-align: start;"><span style="font-family: 'Trebuchet MS', sans-serif;"><br /></span></b><span style="background-color: white; color: #666666; font-family: 'Trebuchet MS', sans-serif; font-size: 13.1999998092651px; line-height: 18.4799995422363px; text-align: start;"><b>----</b></span></td></tr></tbody></table></td></tr></tbody></table>Mike Mhttp://www.blogger.com/profile/15733801529081055720noreply@blogger.com0tag:blogger.com,1999:blog-3670286494842426221.post-62407477629393788902015-04-21T11:39:00.000-04:002015-04-21T11:39:14.123-04:00Verna Bhagrava Shakes Things up with Simplicity<div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;">For today's design spotlight, I wanted to take a look a this great minimalist card created by Creative Director <a href="http://www.vernabhargava.com/" rel="nofollow" target="_blank">Verna Bhargava</a> and her team. Their objective was to design something that encouraged people of various disciplines and backgrounds, everyone from scientists to artists, to attend a symposium about the 1989 Loma Prieta earthquake. I'd say they succeeded.&nbsp;</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-JhzX3fKjBtM/VTVSfcUc7UI/AAAAAAAAAFM/7vRsUVJt9qo/s1600/lp-pcard-front.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-JhzX3fKjBtM/VTVSfcUc7UI/AAAAAAAAAFM/7vRsUVJt9qo/s1600/lp-pcard-front.jpg" height="640" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;">The postcard brilliantly merges science with design. The winding curves covering the main side of the postcard are a clever nod to the Richter scale.&nbsp;</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;">And by using a textured brush instead of uniform solid lines to create the waves, the viewers mind is able to treat the shapes more abstractly. It's like looking at a cloud - everyone's going to interpret it a little differently. When I look at them, my mind conjures up images of shaky mountains and collapsing roads.</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;">It's not pleasant imagery by any means, but it's exciting and it lends a sense of urgency to an event that occurred 25 years ago.</div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-8zHIIGw0Ctc/VTVSfZyI87I/AAAAAAAAAFI/2NNEtQ1pa1Y/s1600/lp-pcard-back.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-8zHIIGw0Ctc/VTVSfZyI87I/AAAAAAAAAFI/2NNEtQ1pa1Y/s1600/lp-pcard-back.jpg" height="400" width="640" /></a></div><b style="background-color: white; color: #666666; font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13.1999998092651px; line-height: 18.4799995422363px;"><span style="font-family: 'Trebuchet MS', sans-serif;"><br /></span></b><div class="separator" style="clear: both; text-align: center;">The back of the postcard demonstrates just how confident these designers are. There's only one bold brush stroke. Everything else is text. But you know what? It works. It's aesthetically pleasing, it draws the eye, and it makes a topic some might find mundane interesting again.</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;">Kudos to Verna and everyone involved.&nbsp;</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><i>Interesting side note: As if this great design wasn't enough to motivate people to attend, Mother Nature decided to lend a helping hand - Verna and her team launched this project 1 day after California was hit by a 6.1 earthquake.</i></div><b style="background-color: white; color: #666666; font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13.1999998092651px; line-height: 18.4799995422363px;"><span style="font-family: 'Trebuchet MS', sans-serif;"><br /></span></b><b style="background-color: white; color: #666666; font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13.1999998092651px; line-height: 18.4799995422363px;"><span style="font-family: 'Trebuchet MS', sans-serif;">----<br />Do you have examples of a great postcard design? &nbsp;We'd like to see them! &nbsp;Simply use the Comments feature of this blog and let us know a little about your project -- we'll respond with how to send your images to us. Thank you!</span></b><br style="background-color: white; color: #666666; font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13.1999998092651px; line-height: 18.4799995422363px;" /><span style="background-color: white; color: #666666; font-family: 'Trebuchet MS', sans-serif; font-size: 13.1999998092651px; line-height: 18.4799995422363px;"><b>----</b></span>Mike Mhttp://www.blogger.com/profile/15733801529081055720noreply@blogger.com0tag:blogger.com,1999:blog-3670286494842426221.post-4218905586104003152015-04-17T12:19:00.001-04:002015-04-17T12:20:19.752-04:00Good Design at Cherry Tree Bears FruitWe're all about promoting good design and the designers that make it happen.<br /><br />This week, that's led us to the postcard designs of Susan R. Kirshenbaum and her design firm&nbsp;<a href="http://www.cherrytreecreative.net/" rel="nofollow">Cherry Tree Creative</a>.<br /><br />Yes, the design work is tops.&nbsp; But we also like&nbsp;the considered and deliberate approach that Cherry Hill takes.&nbsp; It reminds us of the dozens of choices -- and decisions -- that go into producing a design that works in the marketplace.<br /><br />--<br />A postcard design for JCCSF Fitness Center:<br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-jsFgdjaQtAo/VTBN6hQlPOI/AAAAAAAAABw/COTNU1ppUJk/s1600/cherry-tree-jccsf.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-jsFgdjaQtAo/VTBN6hQlPOI/AAAAAAAAABw/COTNU1ppUJk/s1600/cherry-tree-jccsf.jpg" height="300" width="400" /></a></div><br />The postcard design for JCCSF Fitness Center is created, as the designer notes, to stand apart from the "hard sell fitness membership offers and appeal to those looking for a more thoughtful, healthy individual lifestyle."<br /><br />One way to stand apart is to use&nbsp;a tranquil, black and white image.&nbsp; The layout also makes good use of&nbsp;white space and goes easy on salesy copy.<br /><br />You feel rejuvenated just looking.<br /><br />---<br />JCCSF Summer Camp:<br /><br />To promote the JCCSF Summer Camp, Cherry Tree designed a series of postcards to create a sense of curiosity and anticipation to announce the coming camp season.<br /><br />The postcards are presented as a teaser series where each card reveals a bit more than the previous one.<br /><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-pCnTw7WjTPE/VTBWAgKBgnI/AAAAAAAAACA/-eIuHII4Xkg/s1600/cherry-tree-jccsf1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-pCnTw7WjTPE/VTBWAgKBgnI/AAAAAAAAACA/-eIuHII4Xkg/s1600/cherry-tree-jccsf1.jpg" height="300" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-NXmyAe9dErA/VTBWAQZ5wvI/AAAAAAAAACI/1Bj6Bgq5DY4/s1600/cherry-tree-jccsf2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-NXmyAe9dErA/VTBWAQZ5wvI/AAAAAAAAACI/1Bj6Bgq5DY4/s1600/cherry-tree-jccsf2.jpg" height="300" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/--KJSc2bbq00/VTBWAspUEZI/AAAAAAAAACE/oFTbkV2vEc8/s1600/cherry-tree-jccsf3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/--KJSc2bbq00/VTBWAspUEZI/AAAAAAAAACE/oFTbkV2vEc8/s1600/cherry-tree-jccsf3.jpg" height="300" width="400" /></a></div><br /><br />Curiosity, anticipation, discovery, fun -- the elements built into the postcard design -- are exactly the features most moms and dads are hoping fill their child's summertime.<br /><br />If the purpose of the postcard is to remind parents of the coming camp season, and to drive those parents to the camp website for details and registration, then this postcard series hits the mark.<br /><br /><br /><b style="background-color: white; color: #666666; font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13.1999998092651px; line-height: 18.4799995422363px;"><span style="font-family: 'Trebuchet MS', sans-serif;">----<br />Do you have examples of a great postcard design? &nbsp;We'd like to see them! &nbsp;Simply use the Comments feature of this blog and let us know a little about your project -- we'll respond with how to send your images to us. Thank you!</span></b><br /><span style="background-color: white; color: #666666; font-family: 'Trebuchet MS', sans-serif; font-size: 13.1999998092651px; line-height: 18.4799995422363px;"><b>----</b></span><br /><span style="background-color: white; color: #666666; font-family: 'Trebuchet MS', sans-serif; font-size: 13.1999998092651px; line-height: 18.4799995422363px;"><b><br /></b></span><br /><br />Cosihttp://www.blogger.com/profile/13380557658724556032noreply@blogger.com0tag:blogger.com,1999:blog-3670286494842426221.post-35134432158316750912015-04-11T10:00:00.000-04:002015-04-11T10:00:04.685-04:00Kudos To OjanIf you boil down all the elements that go into designing a great postcard, what do you have when you lift the lid?<br /><br />You have a postcard that can change your mind.<br /><br />And when I came across a series of postcards from Indonesian designer OJANTO WORK, that's exactly what happened to me.<br /><br />The postcards are maps of various cities throughout Indonesia.&nbsp; Ojan states that&nbsp;each card is&nbsp;designed with colors and perspective that reflect the uniqueness of the city it represents.<br /><br />Perhaps I'm drawn to the maps (guess I'm a closet map lover).&nbsp; And I'm definitely attracted to the bright colors and bold lines.&nbsp; I like the innocence of the graphics and the professional crispness of the execution.&nbsp; I see the influence of textile design, and palettes of colorful inks being pulled through a screen.<br /><br />Ojan wonders if the designs might help convince someone to come visit a vast and varied country.&nbsp; <br /><br />I think it has.<br /><br />---<br /><a href="http://blogojan.blogspot.com/2013/01/indonesian-city-maps-postcard-series.html" rel="nofollow" target="_blank">OJANTO WORK</a> from Yogyakarta, Indonesia<br />A catalog of&nbsp;postcards are on <a href="https://www.pinterest.com/nestofojanto/postcard-design-january-2013/" rel="nofollow" target="_blank">Pinterest</a><br /><br /><em></em><br /><em>Yogyakarta</em><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-_Sqdbf2o0Q4/VShwY1cQm9I/AAAAAAAAAUk/4ZkkZcecCPo/s1600/yogyakarta.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-_Sqdbf2o0Q4/VShwY1cQm9I/AAAAAAAAAUk/4ZkkZcecCPo/s1600/yogyakarta.jpg" height="302" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;">&nbsp;</div><div class="separator" style="clear: both; text-align: left;">&nbsp;</div><div class="separator" style="clear: both; text-align: left;">--</div><div class="separator" style="clear: both; text-align: left;"><em>Temanggung</em></div><div class="separator" style="clear: both; text-align: center;">&nbsp;</div><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-PKElHSU40qg/VShwYhYcJFI/AAAAAAAAAUg/cctbWIG9dLs/s1600/temanggung.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-PKElHSU40qg/VShwYhYcJFI/AAAAAAAAAUg/cctbWIG9dLs/s1600/temanggung.jpg" height="302" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;">&nbsp;</div><br />--<br /><em>Banda Aceh</em><br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-fFWHcRIxj68/VShwYXttYaI/AAAAAAAAAUc/L06Wl1FQA2s/s1600/banda-aceh.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-fFWHcRIxj68/VShwYXttYaI/AAAAAAAAAUc/L06Wl1FQA2s/s1600/banda-aceh.jpg" height="302" width="400" /></a></div><br /><br />--<br /><em>Bali</em><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-Wq4HqqY6bgM/VShwYaxWnNI/AAAAAAAAAUU/UnPDiOli5TA/s1600/bali.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-Wq4HqqY6bgM/VShwYaxWnNI/AAAAAAAAAUU/UnPDiOli5TA/s1600/bali.jpg" height="302" width="400" /></a></div><br /><br />--<br /><em>Jakarta</em><br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-fGwK_bA9eHY/VShwYVFNoOI/AAAAAAAAAUY/PtqH1zA4r2I/s1600/jakarta.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-fGwK_bA9eHY/VShwYVFNoOI/AAAAAAAAAUY/PtqH1zA4r2I/s1600/jakarta.jpg" height="290" width="400" /></a></div><br /><div style="text-align: center;">&nbsp;</div><div style="text-align: center;">&nbsp;</div><div style="text-align: center;">###</div>Cosihttp://www.blogger.com/profile/13380557658724556032noreply@blogger.com0tag:blogger.com,1999:blog-3670286494842426221.post-81436839991749493972015-04-08T15:08:00.002-04:002015-04-08T15:10:18.691-04:00Kudos: April of Drop Designworks <div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-Z4II9gQPLTQ/VSV3ICLjfPI/AAAAAAAAAE0/wvo0mmjHzpY/s1600/alpaca-postcard-drop-designworks.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-Z4II9gQPLTQ/VSV3ICLjfPI/AAAAAAAAAE0/wvo0mmjHzpY/s1600/alpaca-postcard-drop-designworks.jpg" height="501" width="640" /></a></div><br />---<br /><br />It's easy to see why this great postcard designed by<a href="http://graphicdesignnebraska.com/" target="_blank"> April of Drop Designworks </a>caught our eye. It's cute, clever, and most importantly, it's clear what the message is.<br /><br />On the front of the card, I love how April effectively conveys two messages by simply inverting the colors. It causes us to read the headline in two different ways, without being confusing.<br /><br />This creative approach saves space and prevents the postcard from appearing cluttered.<br /><br />The use of a textile texture is also a subtle but brilliant touch. It's interesting visually, and it's a clever nod to the fact that alpaca are commonly used for their fiber.<br /><br />It's great when a design is interesting to look at, but it's even better when that interesting design is intrinsically tied to the subject matter.<br /><br />The card also excels from a visual hierarchy standpoint. The information is conveyed efficiently thanks to prominent headlines and sparingly used copy.<br /><br />The sponsoring organization is clearly presented, and there's just enough whimsical imagery to keep the card playful without losing a sense of professionalism.<br /><br /><br />Overall this card definitely gets our seal of approval. Great job, April!<br /><br /><b style="background-color: white; color: #666666; font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13.1999998092651px; line-height: 18.4799995422363px;"><span style="font-family: 'Trebuchet MS', sans-serif;">----<br />Do you have examples of a great postcard design? &nbsp;We'd like to see them! &nbsp;Simply use the Comments feature of this blog and let us know a little about your project -- we'll respond with how to send your images to us. Thank you!</span></b><br /><span style="background-color: white; color: #666666; font-family: 'Trebuchet MS', sans-serif; font-size: 13.1999998092651px; line-height: 18.4799995422363px;"><b>----</b></span>Mike Mhttp://www.blogger.com/profile/15733801529081055720noreply@blogger.com0tag:blogger.com,1999:blog-3670286494842426221.post-91833449954784301282015-04-06T20:28:00.000-04:002015-04-06T20:28:32.061-04:00Why Your Next Postcard Design Could Come From EtsyWhat makes postcard designer <a href="https://www.etsy.com/shop/ZeusVintage?section_id=15862413&amp;ref=shopsection_leftnav_6" rel="nofollow" target="_blank">ZeusVintage</a>&nbsp;noteworthy is the web platform they use: <a href="https://www.etsy.com/" rel="nofollow" target="_blank">Etsy</a>. <br /><br />The Doncaster, England designer creates custom postcard layouts for hire, or "bespoke postcard design" as they say.&nbsp;&nbsp; And if their web examples&nbsp;reflect the typical fair, then we'd say 'thumbs up'.<br /><br />The Etsy platform is traditionally&nbsp;used by artisans and craftsmen, but not so much by print designers.&nbsp; <br /><br />The selection of Etsy&nbsp;reflects a trend where print designers are looking for new ways to promote themselves digitally, and web platforms like Etsy are happy to accommodate them.<br /><br />---<br />ZeusVintage offers <a href="http://www.postcardmania.com/postcardmarketingmanual/ten-elements-of-effective-postcard-design" rel="nofollow" target="_blank">postcard design</a>&nbsp;via Etsy:<br /><br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-hcRef4WlAUc/VR3ovWP-5KI/AAAAAAAAAUA/uSQLpaZ_6qs/s1600/ZeusVintage2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-hcRef4WlAUc/VR3ovWP-5KI/AAAAAAAAAUA/uSQLpaZ_6qs/s1600/ZeusVintage2.jpg" /></a></div><br /><br />---<br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-K7IpFKfwc0U/VR3ovdp5l3I/AAAAAAAAAT8/Klh7Gd0MzIY/s1600/ZeusVintage1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-K7IpFKfwc0U/VR3ovdp5l3I/AAAAAAAAAT8/Klh7Gd0MzIY/s1600/ZeusVintage1.jpg" /></a></div><div class="separator" style="clear: both; text-align: center;">&nbsp;</div><div class="separator" style="clear: both; text-align: center;">&nbsp;</div><div class="separator" style="clear: both; text-align: center;">&nbsp;</div><div class="separator" style="clear: both; text-align: left;">---</div><div class="separator" style="clear: both; text-align: left;">Recently, Amazon has started promoting local businesses and now offers plumbers and electricians.&nbsp;&nbsp; For Amazon,&nbsp;print&nbsp;designers and graphic artists are not far behind.</div><div class="separator" style="clear: both; text-align: left;">&nbsp;</div><div class="separator" style="clear: both; text-align: left;">As designers 'break out' of the traditional web platforms, one wonders if this is an experiment that will stick.&nbsp;&nbsp; The months ahead should prove interesting, as ecommerce continues to re-invent itself.</div><div class="separator" style="clear: both; text-align: left;">&nbsp;</div><div class="separator" style="clear: both; text-align: center;">###</div><div align="center" class="separator" style="clear: both; text-align: left;"></div><div align="center" class="separator" style="clear: both; text-align: left;"></div><div class="separator" style="clear: both; text-align: left;">&nbsp;</div>Cosihttp://www.blogger.com/profile/13380557658724556032noreply@blogger.com0tag:blogger.com,1999:blog-3670286494842426221.post-77428363804705992002015-03-31T22:29:00.000-04:002015-04-02T16:53:16.157-04:00Six Super Postcard Designs On BehanceLooking for&nbsp;a postcard designer on the internet?&nbsp; Check out <a href="https://www.behance.net/" rel="nofollow" target="_blank">Behance</a>.&nbsp; <br /><br />Started in 2006, Behance has been&nbsp;on a mission to remove the barriers between creative producers and creative buyers.&nbsp; <br /><br />The site presents the portfolios of thousands of aspiring and accomplished artists, including photographers, illustrators, and yes, postcard designers.&nbsp;&nbsp; <br /><br />We've peered through hundreds of postcard designs saved on the Behance site.&nbsp; Here are six that we especially like:<br /><br />---<br />The first postcard is from <a href="https://www.behance.net/saradelamora" rel="nofollow" target="_blank">Sara de la Mora</a>, a Spanish designer based in London.&nbsp; The card was prepared as part of a Yelp competition “Yelp’s Key To London”.<br /><br />I love how the bookplate design draws you in.&nbsp; You're transported to the comfort of your easy chair, an Agatha Christie paperback, and bam -- you realize you're on a journey in a Yelp ad.&nbsp; Very slick, indeed.<br /><br />[Want more&nbsp;information about Sara?&nbsp; Check&nbsp;her website <a href="http://www.saradelamora.com/" rel="nofollow" target="_blank">here</a>.]<br /><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-gf4sTuagh3o/VRtEedO0API/AAAAAAAAATQ/4tm2xgPd8BE/s1600/delamora583x400.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-gf4sTuagh3o/VRtEedO0API/AAAAAAAAATQ/4tm2xgPd8BE/s1600/delamora583x400.jpg" /></a></div>---<br />We're very impressed with the work of <a href="https://www.behance.net/yanvianiwongso" rel="nofollow" target="_blank">Yanviani Wongso</a>, a design student from Singapore.&nbsp; The&nbsp;postcard is effective -- promoting a gallery show -- as well as&nbsp;fresh and creative.&nbsp; It's nice to see a designer who is playful with type, without creating a distraction, and without over powering the message.<br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-oZgvpTKE_7M/VRtEe-7Bl7I/AAAAAAAAATo/HJ0XcWhj1uA/s1600/wongos583x400.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-oZgvpTKE_7M/VRtEe-7Bl7I/AAAAAAAAATo/HJ0XcWhj1uA/s1600/wongos583x400.jpg" /></a></div><br />---<br /><a href="https://www.behance.net/cccharle" rel="nofollow" target="_blank">Christopher Charles</a>, from Long&nbsp;Beach, California, &nbsp;is a designer at <a href="http://subplex.com/" rel="nofollow" target="_blank">subplex</a>.&nbsp; His postcard design for a farmer's market is interesting because it features&nbsp;black and white photography.&nbsp; Your eye is drawn to the red, and to the copy it contains.&nbsp; It shows how much can be accomplished with just a color or two.<br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-TyPst4SmUb4/VRtEedq-EMI/AAAAAAAAATI/LreoXN5UqR0/s1600/charles583x400.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-TyPst4SmUb4/VRtEedq-EMI/AAAAAAAAATI/LreoXN5UqR0/s1600/charles583x400.jpg" /></a></div><br /><br />---<br />A postcard design from <a href="https://www.behance.net/rockingjdesign" rel="nofollow" target="_blank">Bobby Jennings</a> in Mesquite, Texas, shows how full color can work wonders.&nbsp; Houghton Mifflin Harcort Publishing&nbsp;uses color and illustration to full effect -- to attract the eye, and present itself in a way that is quite approachable.<br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-v5gXEuyclM0/VRtEeVx7uII/AAAAAAAAATE/5DWBJtyfWfs/s1600/jennings583x400.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-v5gXEuyclM0/VRtEeVx7uII/AAAAAAAAATE/5DWBJtyfWfs/s1600/jennings583x400.jpg" /></a></div><br /><br />---<br />While at School of Art at Texas Tech University, New York's&nbsp;<a href="https://www.behance.net/elliotsalazar" rel="nofollow" target="_blank">Elliot Salazar</a> created a postcard design to help promote the school's First Friday event.&nbsp; <br /><br />The postcard's graphics are somewhat complex and this has a positive effect.&nbsp; First, you are drawn to them.&nbsp; Then you&nbsp;spend a moment examining them.&nbsp; Before you know it, you've invested yourself in the design and want to learn more about the postcard's message.&nbsp; <br /><br />It's quite an accomplishment to&nbsp;pull someone from their&nbsp; daily hub-bub, and into your message -- even&nbsp;if its only for fifteen seconds.<br /><br />[Want more&nbsp;information about Elliot?&nbsp; Check&nbsp;his website <a href="http://www.elliotsalazar.com/" rel="nofollow" target="_blank">here</a>.]<br /><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-iw16qhd7giY/VRtEepBlVoI/AAAAAAAAATM/NHuZQ6cmZTs/s1600/salazar583x400.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-iw16qhd7giY/VRtEepBlVoI/AAAAAAAAATM/NHuZQ6cmZTs/s1600/salazar583x400.jpg" /></a></div><br /><br />---<br />Certainly, <a href="https://www.behance.net/kimberlywray" rel="nofollow" target="_blank">Kimberly Wray</a> has found her calling.&nbsp; The Glasgow designer has created a postcard that promotes a prayer event for Scripture Union Scotland.&nbsp; And she has done it in a way that looks casual and genuine.&nbsp; This is especially appropriate for the youth audience the postcard needs to reach.&nbsp; <br /><br />[Want more&nbsp;information about Kimberly?&nbsp; Check&nbsp;her website <a href="http://www.innovivid.co.uk/" rel="nofollow" target="_blank">here</a>.&nbsp;]<br /><br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-7BZTOzzfEJA/VRtEfLEiQyI/AAAAAAAAATY/4y-Xojh4SX0/s1600/wray583x400.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-7BZTOzzfEJA/VRtEfLEiQyI/AAAAAAAAATY/4y-Xojh4SX0/s1600/wray583x400.jpg" /></a></div><br />---<br />The Behance website has grown quite a bit since 2006.&nbsp; In fact, it's now a part of the Adobe family.<br /><br />There are thousands of artists and designers providing their portfolios -- actively offering their services -- through the site.<br /><br />If you're hunting for your next designer, or looking for some design inspiration, Behance is a great place to start.<br /><br /><br /><br />Cosihttp://www.blogger.com/profile/13380557658724556032noreply@blogger.com0tag:blogger.com,1999:blog-3670286494842426221.post-73731418832746067972015-03-13T10:55:00.000-04:002015-04-07T20:56:14.480-04:00Six Stellar Save the Date Postcards<div class="separator" style="clear: both; text-align: center;">We've said it before, but Wedding Save the Date postcards are easily the most popular postcards out there. And as a result, designers have done some amazing work to capture our attention.</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;">Here's a selection of six Save the Date postcard designs that epitomize great design. The information is clear. The cards are clever. What more could a couple ask for?&nbsp;</div><div style="text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;">---</div><div class="separator" style="clear: both; text-align: center;">A fun, playful Save the Date postcard by&nbsp;<a href="http://www.minted.com/product/save-the-date-cards/MIN-8Q8-STD/chalkboard-photo-booth?pid=180039" rel="nofollow" target="_blank">hannahcloud design</a>&nbsp;that conjures up memories of taking photos in a photo booth during a first date.</div><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-8qh3wjLunQY/VOOWbZt5X4I/AAAAAAAAABM/ASpTJJAdFNo/s1600/savethedate-postcard-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-8qh3wjLunQY/VOOWbZt5X4I/AAAAAAAAABM/ASpTJJAdFNo/s1600/savethedate-postcard-1.jpg" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><br /></div>&nbsp;---<br />Here's a great vintage Save the Date from&nbsp;<a href="http://www.serendipitybeyonddesign.com/vintage-travel-postcard-save-the-date-napa-valley-ca" rel="nofollow" target="_blank">serendipity beyond design</a>&nbsp;that's reminiscent of travel postcards from yesteryear.<br /><div class="separator" style="clear: both; text-align: center;"><br /></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-2wQoxS4d2KU/VOOYUj09t-I/AAAAAAAAACA/o1QyD7f5dIM/s1600/savethedate-postcard-2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-2wQoxS4d2KU/VOOYUj09t-I/AAAAAAAAACA/o1QyD7f5dIM/s1600/savethedate-postcard-2.jpg" /></a></div><div class="separator" style="clear: both; text-align: center;">---</div><div class="separator" style="clear: both; text-align: center;">This beautiful and mysterious Save the Date by&nbsp;<a href="http://www.zazzle.com/string_lights_tree_romantic_save_the_date_postcard-239138860998477534" rel="nofollow" target="_blank">jinaiji</a>&nbsp;suggests a magical evening is in store for anyone lucky enough to be invited.</div><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-x4hFIkWvxD8/VOOWbf1tJBI/AAAAAAAAABQ/zzAbPKMJqWE/s1600/savethedate-postcard-3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-x4hFIkWvxD8/VOOWbf1tJBI/AAAAAAAAABQ/zzAbPKMJqWE/s1600/savethedate-postcard-3.jpg" /></a></div>&nbsp;---<br />This simple, minimalist postcard by&nbsp;<a href="http://bespokeprints.com/products/hawaii-save-the-date-wedding-postcard-text-front-and-back-printable" rel="nofollow" target="_blank">Bespoke Prints</a>&nbsp;gets right to the point. Literally.<br /><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-O4d72yIAwe0/VOOWb2iWMCI/AAAAAAAAABU/2_iOH8lKUMs/s1600/savethedate-postcard-4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-O4d72yIAwe0/VOOWb2iWMCI/AAAAAAAAABU/2_iOH8lKUMs/s1600/savethedate-postcard-4.jpg" /></a></div>&nbsp;---<br />This whimsical design by&nbsp;<a href="http://www.zazzle.com/oak_tree_purple_wedding_save_the_date_postcard-239235123960900862" rel="nofollow" target="_blank">berryberrysweet</a>&nbsp;is the perfect blend of formal and casual. It features an attractive color scheme that accentuates all the vital information.<br /><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-sAdXF7_KjDg/VOOWcN6VT7I/AAAAAAAAABY/OSE01OAJ71Y/s1600/savethedate-postcard-5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-sAdXF7_KjDg/VOOWcN6VT7I/AAAAAAAAABY/OSE01OAJ71Y/s1600/savethedate-postcard-5.jpg" /></a></div>&nbsp;---<br />An elegant, refined approach to Save the Date postcards, expertly crafted by <a href="http://rocoandmiley.com/collections/stationery-suites/products/chic-day-invitation%20by%20rocoandmiley.com" rel="nofollow" target="_blank">Roco and Miley</a><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-ZBjVBGDV0F8/VOOWcvnq3pI/AAAAAAAAABc/9mUAmkRRRa0/s1600/savethedate-postcard-6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-ZBjVBGDV0F8/VOOWcvnq3pI/AAAAAAAAABc/9mUAmkRRRa0/s1600/savethedate-postcard-6.jpg" /></a></div><div class="separator" style="clear: both; text-align: left;">---</div><div class="separator" style="clear: both; text-align: left;">A fun, playful, and colorful design from the folks over at <a href="http://magnetbymail.com/savethedates.html" rel="nofollow" target="_blank"><span style="color: #3d85c6;">magnetbyMail</span></a>&nbsp;and combines a postcard with a refrigerator magnet.</div><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-nVPkZtL-k0g/VQL3jlRergI/AAAAAAAAAEY/FqZeUdFOQ18/s1600/savethedate-postcard-7.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-nVPkZtL-k0g/VQL3jlRergI/AAAAAAAAAEY/FqZeUdFOQ18/s1600/savethedate-postcard-7.jpg" /></a></div><div class="separator" style="clear: both; text-align: left;"><br /></div><br />Mike Mhttp://www.blogger.com/profile/15733801529081055720noreply@blogger.com0tag:blogger.com,1999:blog-3670286494842426221.post-43195884456434277792015-02-23T13:17:00.003-05:002015-02-24T14:20:42.896-05:00Postcards for Art Shows<div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;">A well-designed postcard is inherently visual, which is why they're perfect for announcing art galleries and events. They offer a taste of what's in store at the show, as well as insight and information about the artists. Here are four great examples:</div><div class="separator" style="clear: both; text-align: center;">---</div><div class="separator" style="clear: both; text-align: center;"><br /></div>&nbsp;This Arts in April card was created by <a href="http://veronicasemeco.com/" rel="nofollow" target="_blank">Veronica Semeco</a>. Its colorful design is very evocative of spring, which is great because the event is in April.<br /><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-BwFZwlzENPY/VOzDLQo8vCI/AAAAAAAAADE/y7L0nuu9wrU/s1600/highres-arts-in-april.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-BwFZwlzENPY/VOzDLQo8vCI/AAAAAAAAADE/y7L0nuu9wrU/s1600/highres-arts-in-april.jpg" height="640" width="640" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"></div><div style="text-align: center;">&nbsp;---</div>Here's a postcard &nbsp;designed to promote&nbsp;<a href="http://kimberlycolleen.com/widening-the-solstice-of-the-soul/" rel="nofollow" target="_blank">Kimberly Colleen</a> Rhyan's solo show at Columbus State Community Library. Found via the&nbsp;<a href="https://ohioartleague.wordpress.com/" rel="nofollow" target="_blank">Ohio Art League</a><br /><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-frt_DOCc87U/VOzOgAnfMsI/AAAAAAAAAD4/Y9z9t3bNjNw/s1600/highres-kimberly.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-frt_DOCc87U/VOzOgAnfMsI/AAAAAAAAAD4/Y9z9t3bNjNw/s1600/highres-kimberly.jpg" height="640" width="640" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"></div><div style="text-align: center;">---</div><div style="text-align: left;"><a href="http://www.vinylpulse.com/2015/02/toy-art-gallery-dichotomy-a-double-think-custom-show-221.html" rel="nofollow" target="_blank">Toy Art Gallery's</a> piece really packs a visual punch. It's a great use of contrast and enticing imagery.<br /><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-w-cufJ-s-zE/VOzDfsxq8tI/AAAAAAAAADU/0Y2He6UnSOk/s1600/highres-dichotomy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-w-cufJ-s-zE/VOzDfsxq8tI/AAAAAAAAADU/0Y2He6UnSOk/s1600/highres-dichotomy.jpg" height="640" width="640" /></a></div><br /></div><div style="text-align: center;"></div><div style="text-align: center;">---</div><div style="text-align: center;">This exquisite postcard by the <a href="http://cambridgeartassociation.blogspot.com/" rel="nofollow" target="_blank">RNAC</a> really shows the wonderful kinds of art you could expect if you showed up to the gallery.</div><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-zcqHG-Uewd4/VOtZG1XFdmI/AAAAAAAAACY/a_caAHFKjhY/s1600/pcard4-drop.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-zcqHG-Uewd4/VOtZG1XFdmI/AAAAAAAAACY/a_caAHFKjhY/s1600/pcard4-drop.jpg" height="457" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;">---</div><div class="separator" style="clear: both; text-align: left;">The <a href="http://www.embarkgallery.com/" rel="nofollow" target="_blank">Embark Gallery's</a> bold neon-on-black design is sure to capture attention and attract visitors.</div><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-8XkktkMaGl4/VOzGiyTUgrI/AAAAAAAAADg/OBhulwi4Bvk/s1600/highres-embark.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-8XkktkMaGl4/VOzGiyTUgrI/AAAAAAAAADg/OBhulwi4Bvk/s1600/highres-embark.jpg" height="640" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;">---</div><div class="separator" style="clear: both; text-align: center;">This elegant postcard created by <a href="http://magnetbymail.com/postcard-magnets.html" rel="nofollow" target="_blank">magnetbyMail </a>also features a peel-off magnet with information about the gallery.</div><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-vrPL6wV_Pcg/VOzNXZAMTvI/AAAAAAAAADw/RE_U3rlcy1E/s1600/highres-magbymail.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-vrPL6wV_Pcg/VOzNXZAMTvI/AAAAAAAAADw/RE_U3rlcy1E/s1600/highres-magbymail.jpg" height="640" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div><br />Mike Mhttp://www.blogger.com/profile/15733801529081055720noreply@blogger.com0tag:blogger.com,1999:blog-3670286494842426221.post-83089134235469337432015-01-20T13:54:00.002-05:002015-02-20T10:20:35.064-05:00Postcards: The Power of Color and Simplicity<div class="separator" style="clear: both; text-align: justify;"><br /></div><div class="separator" style="clear: both; text-align: justify;">This week's spotlight is devoted to the power of color and simplicity.&nbsp;</div><div class="separator" style="clear: both; text-align: justify;"><br /></div><div class="separator" style="clear: both; text-align: justify;">The featured postcards are quite varied: some have gone wild, while others show careful restraint. Regardless of their approach, they're all imaginative and attention grabbing.&nbsp;</div><div class="separator" style="clear: both; text-align: justify;"><br /></div><div class="separator" style="clear: both; text-align: justify;">I hope these selections show that a little more or a little less can make a world of difference when it comes to design.</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;">-----</div><div class="separator" style="clear: both; text-align: left;">An elegant architecture postcard that makes great use of geometric shapes and a wonderful orange/brown color palette. <span style="font-size: x-small;">Design by&nbsp;<a href="http://www.modernpostcard.com/design-templates/fronts" rel="nofollow" target="_blank">modernpostcard.com</a></span></div><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-C2kuvCQMVAs/VL1eWemoWvI/AAAAAAAAAAM/cXxgNBant2s/s1600/arch_event-for-blog.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-C2kuvCQMVAs/VL1eWemoWvI/AAAAAAAAAAM/cXxgNBant2s/s1600/arch_event-for-blog.jpg" height="230" width="320" /></a></div>-----<br />This postcard by the&nbsp;<a href="https://www.flmnh.ufl.edu/">Florida Museum of Natural History</a>&nbsp; features vibrant colors and crisp images. The butterfly's interaction with the edge of the card is clever; the wings draw attention to the copy. <span style="font-size: x-small;">Found on&nbsp;<a href="http://www.modernpostcard.com/knowledge/galleries/samples" rel="nofollow" target="_blank">modernpostcard.com</a></span><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-_e0hjEVg3Ac/VL1eWb_2X0I/AAAAAAAAAAU/09uMOQzZnGY/s1600/butterfly-blog.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-_e0hjEVg3Ac/VL1eWb_2X0I/AAAAAAAAAAU/09uMOQzZnGY/s1600/butterfly-blog.jpg" height="230" width="320" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"></div>-----<br />This whimsical birthday party invitation by <a href="http://www.studiogeorge.be/">George</a>&nbsp;is playful yet effective. The information is presented logically while the sillier elements are reined in by the limited colors. <span style="font-size: x-small;">Found on&nbsp;<a href="https://www.behance.net/gallery/30s/570551" rel="nofollow" target="_blank">behance.net</a>&nbsp;</span><br /><div class="separator" style="clear: both; text-align: center;"></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-st9NnT_qnDU/VL1fNrAYvKI/AAAAAAAAAAs/zZBGZtWBUtY/s1600/marjorie-blog.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-st9NnT_qnDU/VL1fNrAYvKI/AAAAAAAAAAs/zZBGZtWBUtY/s1600/marjorie-blog.jpg" height="230" width="320" /></a></div>-----<br />The black and yellow color scheme is evocative of warning labels and caution tape, creating a subtle sense of danger and edginess that likely appeals to the type of clientele this gym is after.<span style="font-size: x-small;"> Via&nbsp;<a href="http://inkd.com/templates/postcard-templates/postcard-templates-designs" rel="nofollow" target="_blank">inkd.com</a></span><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-l1-6897OxzM/VL1fQRo13EI/AAAAAAAAAA4/v0EMLJYOVnk/s1600/fitness-inkd.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-l1-6897OxzM/VL1fQRo13EI/AAAAAAAAAA4/v0EMLJYOVnk/s1600/fitness-inkd.jpg" height="230" width="320" /></a></div>-----<br />This postcard is simple, organized, and easy on the eyes -- everything an ideal website should be.&nbsp;<span style="font-size: x-small;">&nbsp;Via&nbsp;</span><a href="http://inkd.com/templates/postcard-templates/postcard-templates-designs" rel="nofollow" style="font-size: small;" target="_blank">inkd.com</a><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-M5zU55vFwx0/VL1fQc58iVI/AAAAAAAAAA0/tUXn7H5Aay8/s1600/webdev-inkd.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-M5zU55vFwx0/VL1fQc58iVI/AAAAAAAAAA0/tUXn7H5Aay8/s1600/webdev-inkd.jpg" height="230" width="320" /></a></div><br />Mike Mhttp://www.blogger.com/profile/15733801529081055720noreply@blogger.com0tag:blogger.com,1999:blog-3670286494842426221.post-232482367191757442013-10-04T13:02:00.000-04:002015-02-20T10:19:45.732-05:00Kudos: Dlouhy Branding and DesignOften times, designers need to be brave. &nbsp;It takes courage to whittle down a complex description into an effective brand message.<br /><br />Too many designs are based on a "kitchen sink" strategy, where the layout includes multiple messages and the corresponding details for each.<br /><br />These unfortunate, busy designs are often a result of "design by committee." &nbsp;Or they're designs with purely the results in mind -- forgetting that there is a reader involved. <br /><br />A great design starts with the reader, introduces an idea and leads to results.<br /><br />These designs often appear simple. &nbsp;But it's in the designer's whittling that much of the work is done.<br /><br />Check out this week's example by the designers at&nbsp;<a href="http://www.dlouhyinc.com/" rel="nofollow">Dlouhy Branding + Design</a>.<br /><br />These two postcards, used as a self-promotion, are tasked with grabbing attention (with color and boldness), asking a question ("does your brand need a facelift?") and offering a solution ("Dlouhy").<br /><br />The first postcard sets the stage. &nbsp;The follow-up postcard reinforces the message.<br /><br />Our mind searches out simplicity and filters out complexity. &nbsp;The best postcard design will avoid the filter.<br /><br /><b><span style="font-family: Trebuchet MS, sans-serif;">----<br />Do you have examples of a great postcard design? &nbsp;We'd like to see them! &nbsp;Simply use the Comments feature of this blog and let us know a little about your project -- we'll respond with how to send your images to us. Thank you!</span></b><br /><span style="font-family: Trebuchet MS, sans-serif;"><b>----</b></span><br /><br />Card 1: "ignite."<br /><a href="http://www.dlouhyinc.com/" rel="nofollow" target="_blank">Dlouhy Branding + Design</a><br /><br /><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-gr58JDiWLWI/Uk7tHAMWdTI/AAAAAAAAARY/tmVQYjTiNRI/s1600/dlouy-graphic-design-ig600.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-gr58JDiWLWI/Uk7tHAMWdTI/AAAAAAAAARY/tmVQYjTiNRI/s1600/dlouy-graphic-design-ig600.jpg" /></a></div><br />------<br />Card 2: "refresh."<br /><a href="http://www.dlouhyinc.com/" rel="nofollow" target="_blank">Dlouhy Branding + Design</a><br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-v_j8N-x9tg8/Uk7tHFFPiBI/AAAAAAAAARU/DP564GEbp50/s1600/dlouy-graphic-design-re600.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-v_j8N-x9tg8/Uk7tHFFPiBI/AAAAAAAAARU/DP564GEbp50/s1600/dlouy-graphic-design-re600.jpg" /></a></div><br />Cosihttp://www.blogger.com/profile/13380557658724556032noreply@blogger.com0tag:blogger.com,1999:blog-3670286494842426221.post-63253100775950477952013-03-18T15:26:00.000-04:002015-02-20T15:21:40.994-05:00Postcards for Urgent Care Marketing<br /><div class="MsoNormal"><span lang="EN">It seems there's a growth industry that's appeared without much fanfare.&nbsp; It's called "Urgent Care" and it's made up of hundreds of local clinics that have found a niche somewhere between the Emergency Room and your neighborhood primary care doctor.<o:p></o:p></span></div><div class="MsoNormal"><span lang="EN"><br /></span></div><div class="MsoNormal"><span lang="EN">I've come across many postcards designed for Urgent Care marketing -- promoting the clinics to their nearby communities.</span></div><div class="MsoNormal"><span lang="EN">&nbsp; <o:p></o:p></span></div><div class="MsoNormal"><span lang="EN">Urgent Care postcards have to accomplish many things: explain what 'Urgent Care' means, promote the clinic, provide contact and address details, and provide a call to action.&nbsp; This can be a lot of work for a little postcard.<o:p></o:p></span></div><div class="MsoNormal"><span lang="EN"><br /></span></div><div class="MsoNormal"><span lang="EN">The best strategy is probably to break out the campaign into a series of cards with simple messages.<o:p></o:p></span></div><div class="MsoNormal"><span lang="EN"><br /></span></div><div class="MsoNormal">Each of the designs shown resides somewhere on that spectrum between simple and complex. &nbsp;I'll let you be the judge of which part of that spectrum is most effective.</div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span lang="EN">The final design, from our own sponsor at <a href="http://magnetbymail.com/" rel="nofollow">magnetbyMail</a>, features a magnet mailer which has some added functionality. &nbsp;It&nbsp;includes a customized magnet that can be kept in the home or office for months or longer.<o:p></o:p></span></div><br /><br />------<br />Highland Urgent Care postcard designed by <a href="http://www.newthoughtmarketing.com/" rel="nofollow" target="_blank">New Thought Marketing</a>:<br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-0_FDmFhCtNc/UUi0skxv_II/AAAAAAAAAPY/J0Q1HS4fwr0/s1600/highland-postcard.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="graphic design for marketing Highland Urgent Care" border="0" src="http://4.bp.blogspot.com/-0_FDmFhCtNc/UUi0skxv_II/AAAAAAAAAPY/J0Q1HS4fwr0/s320/highland-postcard.jpg" height="211" title="Highland Urgent Care Postcard" width="320" /></a></div><br /><br /><br /><br /><br /><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div style="text-align: start;">------</div><div style="text-align: start;"><a href="http://www.rightcarerightnow.com/" rel="nofollow" target="_blank">After Ours Urgent Care</a>&nbsp;as found in the <a href="http://healthblog.ncpa.org/" rel="nofollow" target="_blank">NCPA Health Blog</a>&nbsp;. &nbsp;(The blog has a <a href="http://healthblog.ncpa.org/real-health-care-reform-local-provisions-for-after-hours-care/">good discussion</a> of how Urgent Care is fitting into the national healthcare discussion.):<br /><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-CA3t4MmjJhg/UUc3gDjxx6I/AAAAAAAAAOg/3sfN8rxjxKY/s1600/after-hours.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Local Healthcare Marketing" border="0" src="http://4.bp.blogspot.com/-CA3t4MmjJhg/UUc3gDjxx6I/AAAAAAAAAOg/3sfN8rxjxKY/s320/after-hours.jpg" height="233" title="Postcard for After Ours Urgent care" width="320" /></a></div><div><br /></div><br /><div class="separator" style="clear: both; text-align: center;"><br /></div><div style="text-align: start;">------</div><div style="text-align: start;">Immediate Care of Oklahoma postcard designed by <a href="http://boydesign.net/">Rick Boyd</a>:<br /><br /><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-oaP_PYFuSbE/UUc3gP3DzBI/AAAAAAAAAOo/xUIbNdhxiTA/s1600/immediate-care.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Marketing Urgent Care with direct mail" border="0" src="http://1.bp.blogspot.com/-oaP_PYFuSbE/UUc3gP3DzBI/AAAAAAAAAOo/xUIbNdhxiTA/s320/immediate-care.jpg" height="280" title="Immediate Care postcard design" width="320" /></a></div><div><br /></div><div><br /></div><br />------<br /><div style="text-align: start;">A postcard for a national industry awareness campaign from the <a href="http://www.ucaoa.org/">Urgent Care Association of America</a>:<br /><br /><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-5padjvZLWjQ/UUi0tHpf2jI/AAAAAAAAAPg/9yMFcH3m22Y/s1600/urgentcare-postcard.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Illustration based design for urgent care outreach" border="0" src="http://2.bp.blogspot.com/-5padjvZLWjQ/UUi0tHpf2jI/AAAAAAAAAPg/9yMFcH3m22Y/s400/urgentcare-postcard.jpg" height="326" title="UCAOA national awareness postcard design" width="400" /></a></div><div><br /></div><div><br /></div><br />------<br /><div style="text-align: start;">Boston Children's Hospital Urgent Care postcard designed by <a href="http://www.behance.net/micayla_boari" rel="nofollow" target="_blank">Micayla Boari</a> (at <a href="http://www.behance.net/" rel="nofollow" target="_blank">Behance</a>):</div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-jRaoFvZnpOU/UUi0shG99SI/AAAAAAAAAPQ/WvWP3_9WIqE/s1600/boston-urgent-care.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Micalya Boari design for urgent care postcard" border="0" src="http://3.bp.blogspot.com/-jRaoFvZnpOU/UUi0shG99SI/AAAAAAAAAPQ/WvWP3_9WIqE/s640/boston-urgent-care.jpg" height="640" title="Postcard design for urgent care at Boston Children's Hospital" width="552" /></a></div><br />------<br /><div style="text-align: start;">The Maxcare UC layout: an urgent care postcard&nbsp;<a href="http://magnetbymail.com/postcard-magnets.html" rel="nofollow" target="_blank">magnet mailer</a> from <a href="http://magnetbymail.com/" rel="nofollow" target="_blank">magnetbyMail.com</a>:<br /><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-ze2D_wMxtbQ/UUi0tMNBZcI/AAAAAAAAAPk/5XRlN-t2TiQ/s1600/urgent-care-marketing.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="magnet mailer for urgent care" border="0" src="http://1.bp.blogspot.com/-ze2D_wMxtbQ/UUi0tMNBZcI/AAAAAAAAAPk/5XRlN-t2TiQ/s640/urgent-care-marketing.jpg" height="640" title="Urgent care marketing from magnetbyMail" width="512" /></a></div><br />Cosihttp://www.blogger.com/profile/13380557658724556032noreply@blogger.com0tag:blogger.com,1999:blog-3670286494842426221.post-53764215587705484462012-07-29T15:49:00.001-04:002015-02-20T10:17:16.111-05:00Stock Postcard Design Templates<br />A breath of fresh air has made its way to the land of stock postcard templates. &nbsp;<span style="background-color: white;">Just take a look at the consistently good designs offered by the folks at<a href="http://inkd.com/postcard-templates-designs" rel="nofollow" target="_blank"> Inkd</a>.</span><br /><br />At Inkd, there are dozens of designs from which to choose, in a wide range of themes. &nbsp;No longer are you limited to second-rate themes that appear a bit corny or trite.<br /><br />Best of all, the design work is very good.<br /><br />Michelle Tippett' s&nbsp;<a href="http://inkd.com/postcard-templates-designs/capital-investments-corporate-postcard-template/2093" rel="nofollow" target="_blank">Capital Investments Corporate Postcard</a>&nbsp;at Inkd:<br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-7FlEwjzrN0o/UBWRN0MhGvI/AAAAAAAAAM0/PHNlkto9dyo/s1600/inkd-stock-postcards.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-7FlEwjzrN0o/UBWRN0MhGvI/AAAAAAAAAM0/PHNlkto9dyo/s400/inkd-stock-postcards.jpg" height="310" width="400" /></a></div><br /><br /><br />&nbsp;<span style="background-color: white;">------</span><br />The Inkd Team's&nbsp;<a href="http://inkd.com/postcard-templates-designs/dry-cleaners-postcard-template/805" rel="nofollow" target="_blank">Dry Cleaners Postcard Template</a><span style="background-color: white;">:</span><br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-DLLVNp9HbM8/UBWRTkE6pBI/AAAAAAAAANU/Ou3ouz_USLo/s1600/stock-art-postcards.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-DLLVNp9HbM8/UBWRTkE6pBI/AAAAAAAAANU/Ou3ouz_USLo/s400/stock-art-postcards.jpg" height="310" width="400" /></a></div><span style="background-color: white;"><br /></span><span style="background-color: white;">------</span><br />Nino's &nbsp;<a href="http://inkd.com/postcard-templates-designs/plumbing-service-postcard-template/620" rel="nofollow" target="_blank">Plumbing Service Postcard</a>&nbsp;<span style="background-color: white;">&nbsp;at Inkd</span><span style="background-color: white;">:</span><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-xwjpZayvolk/UBWRTJNjjtI/AAAAAAAAANE/M_WYSi6vHW4/s1600/plumbers-postcards.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-xwjpZayvolk/UBWRTJNjjtI/AAAAAAAAANE/M_WYSi6vHW4/s400/plumbers-postcards.jpg" height="311" width="400" /></a></div><br /><span style="background-color: white;"><br /></span><span style="background-color: white;">------</span><br />Jalene Hernandez' s&nbsp;<a href="http://inkd.com/postcard-templates-designs/cheery-home-cleaning-postcard-template/879" rel="nofollow" target="_blank">Cheery Home Cleaning Postcard</a>&nbsp;<span style="background-color: white;">&nbsp;at Inkd</span><span style="background-color: white;">:</span><br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-sXKh6S4unhQ/UBWRSnfB5KI/AAAAAAAAAM8/6RmN_6qOIHY/s1600/contractor-postcards.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-sXKh6S4unhQ/UBWRSnfB5KI/AAAAAAAAAM8/6RmN_6qOIHY/s400/contractor-postcards.jpg" height="297" width="400" /></a></div><span style="background-color: white;"><br /></span><span style="background-color: white;"><br /></span><span style="background-color: white;">------</span><br />aarongrieve19's&nbsp;<a href="http://inkd.com/postcard-templates-designs/playful-culinary-services-postcard-template/2152" rel="nofollow" target="_blank">Playful Culinary Services Postcard Template</a>&nbsp;<span style="background-color: white;">&nbsp;at Inkd</span><span style="background-color: white;">:</span><br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-6je7cH6zVrU/UBWRTYQgNuI/AAAAAAAAANM/DrY6r06zo7k/s1600/school-postcards.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-6je7cH6zVrU/UBWRTYQgNuI/AAAAAAAAANM/DrY6r06zo7k/s400/school-postcards.jpg" height="310" width="400" /></a></div><br /><br /><span style="background-color: white;"><br /></span><span style="background-color: white;">------</span><br />Jenna Ebanks' &nbsp;<a href="http://inkd.com/postcard-templates-designs/kayak-rental-postcard-template/380" rel="nofollow" target="_blank">Kayak Rental Postcard Template</a>&nbsp;<span style="background-color: white;">&nbsp;at Inkd</span><span style="background-color: white;">:</span><br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-bxhoEpavFoY/UBWRUEWR2XI/AAAAAAAAANc/1RggeeaokbU/s1600/theme-postcards.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-bxhoEpavFoY/UBWRUEWR2XI/AAAAAAAAANc/1RggeeaokbU/s400/theme-postcards.jpg" height="310" width="400" /></a></div><br /><br />Cosihttp://www.blogger.com/profile/13380557658724556032noreply@blogger.com0tag:blogger.com,1999:blog-3670286494842426221.post-75103669238990162432012-06-22T09:40:00.000-04:002015-02-20T10:16:23.997-05:00Good Design to Kickstart the EconomyIt all starts here, with a blank sheet and an idea.<br /><br />Good design helps engage the reader. It should not only get the attention of their mind, but it should help involve them emotionally.<br /><br />A good design has the power to do great things. &nbsp;It can draw attention to important issues, promote a point of view, recruit people to promote change, and yes, can help get an economy rolling again.<br /><br />That's what went through my mind when I came across designer <a href="http://www.behance.net/jacquelinerivera" rel="nofollow" target="_blank">Jacqueline Rivera</a>'s recent postcard design to promote green jobs for the California Construction Academy.<br /><br />It also made me think that the path to a vibrant economy starts with fresh thinking and thousands of micro projects like this. &nbsp; I 'd like to thank Jacqueline for letting me see that.<br /><br />Here's the postcard design from Jacqueline Rivera for the <a href="http://constructionacademy.org/">California Construction Academy</a> at UCLA:<br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-09CCw_7WlkI/T-R0pUlFudI/AAAAAAAAAMo/RE8U_H7fAcs/s1600/postcard-design-jobs.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-09CCw_7WlkI/T-R0pUlFudI/AAAAAAAAAMo/RE8U_H7fAcs/s1600/postcard-design-jobs.jpg" /></a></div><br /><br /><br /><br /><br />Cosihttp://www.blogger.com/profile/13380557658724556032noreply@blogger.com0tag:blogger.com,1999:blog-3670286494842426221.post-47851197620262854322012-06-11T10:46:00.001-04:002015-02-20T10:16:09.492-05:00Doing Good with PostcardsWho says you can't change the world with a postcard?<br /><br />The folks at <a href="http://joshuaonesix.com/the-work/" rel="nofollow" target="_blank">Joshua One Six</a> are a collaborative of designers who do advocacy using their communication and branding expertise. &nbsp;Call them designers -- or storytellers. &nbsp; Either way, they're great at using quality photography, type and other design tools to help convey their message, on everything from websites to postcards.<br /><br />Their postcard designs below are used to help raise awareness, and money, for a primary school in Kenya and the non-profit group <a href="http://lovebyaction.org/">Love By Action</a>&nbsp;:<br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-QrpPD3OiH8U/T9YCsQHKLzI/AAAAAAAAAMM/VsoIcK63ojQ/s1600/fund-raising-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-QrpPD3OiH8U/T9YCsQHKLzI/AAAAAAAAAMM/VsoIcK63ojQ/s400/fund-raising-1.jpg" height="315" width="400" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-pclYjoyFqyo/T9YCt6nvqVI/AAAAAAAAAMQ/382bkeyCDj8/s1600/fund-raising-2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-pclYjoyFqyo/T9YCt6nvqVI/AAAAAAAAAMQ/382bkeyCDj8/s400/fund-raising-2.jpg" height="315" width="400" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-fDCiXscy-gM/T9YCuJv-DCI/AAAAAAAAAMY/T0xBvs2jPRM/s1600/lovebyaction.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-fDCiXscy-gM/T9YCuJv-DCI/AAAAAAAAAMY/T0xBvs2jPRM/s400/lovebyaction.jpg" height="400" width="285" /></a></div><br /><br /><br />Cosihttp://www.blogger.com/profile/13380557658724556032noreply@blogger.com0tag:blogger.com,1999:blog-3670286494842426221.post-67706172819852145092012-05-31T10:38:00.001-04:002015-02-20T10:15:49.885-05:00Kudos: Stacey Herr<br />This week, I'd like to call attention to the work of designer <a href="http://www.behance.net/staceyherr" rel="nofollow" target="_blank">Stacey Herr</a>.<br /><br />Stacey's postcard design, to promote a 5K fund raiser at a local church, was spot on.<br /><br />She uses 1) a compelling image and 2) simple copy to draw the eye and tell the story.<br /><br />Postcards are like miniature billboards. &nbsp;And designers who understand that will consistently develop winners.<br /><br />Nice work, Stacey!<br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-s6mMUd4-rX0/T8eBgS7WYzI/AAAAAAAAAMA/WSqQAxE3Cf0/s1600/event-postcard.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-s6mMUd4-rX0/T8eBgS7WYzI/AAAAAAAAAMA/WSqQAxE3Cf0/s1600/event-postcard.jpg" /></a></div><br /><br /><div><br class="Apple-interchange-newline" /></div>Cosihttp://www.blogger.com/profile/13380557658724556032noreply@blogger.com0tag:blogger.com,1999:blog-3670286494842426221.post-72369202827014371052012-05-21T15:01:00.000-04:002015-02-20T10:15:32.893-05:0010 Ideas for Alumni Invitations<br />There can be a lot riding on an alumni postcard design. Having effective reunion invitations can make or break a milestone event.<br /><br /><br /><div class="separator" style="clear: both; text-align: center;"></div>Like in most design, to be effective you need to focus on a few core things: the audience you're trying to reach, the message you must give, and an action you'd like as a result.<br /><br />We've collected a range of designs, from traditional to modern, to show how alumni groups have attacked this challenge.<br /><br /><a href="http://www.westminster-mo.edu/" rel="nofollow" target="_blank">Westminster College</a> alumni postcard invitations:<br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-FJ0adYK9Ags/T7p3NPuyPCI/AAAAAAAAAKw/xWX3aLKAxNw/s1600/reunion-invitation-2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-FJ0adYK9Ags/T7p3NPuyPCI/AAAAAAAAAKw/xWX3aLKAxNw/s400/reunion-invitation-2.jpg" height="283" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;"><span style="text-align: -webkit-auto;"><br /></span></div><div class="separator" style="clear: both; text-align: left;"><span style="text-align: -webkit-auto;">----</span></div><div class="separator" style="clear: both; text-align: left;">McMaster Alumni Association postcard design by <a href="http://www.behance.net/kozzyval" rel="nofollow" target="_blank">Valerie Kozina</a>:</div><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-93104gLzfa8/T7p3MgyVVnI/AAAAAAAAAKo/g9lJdfDUWnk/s1600/alumni-postcards.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-93104gLzfa8/T7p3MgyVVnI/AAAAAAAAAKo/g9lJdfDUWnk/s400/alumni-postcards.jpg" height="400" width="400" /></a></div><br />---- <br /><span style="text-align: left;">The Pennsylvania State University <a href="http://law.psu.edu/" rel="nofollow" target="_blank">Dickinson School of Law</a> alumni announcement:</span><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-FyyXsM6ICUE/T7p3NQJT57I/AAAAAAAAAK4/Etk-kf9K_2k/s1600/reunion-invitation-3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-FyyXsM6ICUE/T7p3NQJT57I/AAAAAAAAAK4/Etk-kf9K_2k/s400/reunion-invitation-3.jpg" height="277" width="400" /></a></div><br />----<br /><span style="text-align: left;"><a href="http://www.albanylaw.edu/" rel="nofollow" target="_blank">Albany Law School</a> Reunion Weekend postcard:</span><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-QhCJdK5aw_I/T7p3Ntj0aBI/AAAAAAAAALA/l8s_7R1Mmh4/s1600/reunion-invitation.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-QhCJdK5aw_I/T7p3Ntj0aBI/AAAAAAAAALA/l8s_7R1Mmh4/s400/reunion-invitation.jpg" height="267" width="400" /></a></div><br />---- <br /><a href="http://www.ucdmc.ucdavis.edu/medalumni/" rel="nofollow" target="_blank">UC Davis School of Medicine</a> Alumni Day&nbsp;<span style="text-align: left;">postcard:</span><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-OP3UzUQ0g1s/T7p3OJUACVI/AAAAAAAAALI/S2m7ho5VjBg/s1600/reunion-postcard-2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-OP3UzUQ0g1s/T7p3OJUACVI/AAAAAAAAALI/S2m7ho5VjBg/s400/reunion-postcard-2.jpg" height="322" width="400" /></a></div><br />----<br /><a href="http://alumni.virginia.edu/" rel="nofollow" target="_blank">University of Virginia</a> Black Alumni Weekend p<span style="text-align: left;">ostcard:</span><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-NyjH-SWeRp8/T7p3OQxqHqI/AAAAAAAAALQ/nkGqAxvyx0I/s1600/reunion-postcard-3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-NyjH-SWeRp8/T7p3OQxqHqI/AAAAAAAAALQ/nkGqAxvyx0I/s400/reunion-postcard-3.jpg" height="280" width="400" /></a></div>----<br />A bold, graphic approach for an alumni invitation from <a href="http://blog.artpace.org/?p=4644" rel="nofollow" target="_blank">Artpace</a>:<br /><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-mHiMyuuDt58/T7p3O9O4PII/AAAAAAAAALY/9YnQdQ17DGw/s1600/reunion-postcard.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-mHiMyuuDt58/T7p3O9O4PII/AAAAAAAAALY/9YnQdQ17DGw/s400/reunion-postcard.jpg" height="400" width="313" /></a></div><br />----<br />A colorful. yesteryear graphic for the Connecticut College save the date, from designer <a href="http://www.behance.net/manjidesigns" rel="nofollow" target="_blank">Brandon W Mosley</a>:<br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-fIze5W9PqVo/T7p3PVHY7tI/AAAAAAAAALg/YLDetqjngiM/s1600/reunion-save-the-date.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-fIze5W9PqVo/T7p3PVHY7tI/AAAAAAAAALg/YLDetqjngiM/s1600/reunion-save-the-date.jpg" /></a></div><div class="separator" style="clear: both; text-align: center;"></div><div style="text-align: -webkit-auto;"><br /></div><div style="text-align: -webkit-auto;">----</div><div style="text-align: -webkit-auto;">A traditional reunion postcard for Ohio State University Moritz College of Law from designer <a href="http://www.behance.net/AndreaReinaker" rel="nofollow" target="_blank">Andrea Reinaker</a>:</div><br class="Apple-interchange-newline" /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-4bsUy0a84po/T7qKe7F764I/AAAAAAAAAL0/JR7sTLvoY7k/s1600/reunion-invitation-5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-4bsUy0a84po/T7qKe7F764I/AAAAAAAAAL0/JR7sTLvoY7k/s400/reunion-invitation-5.jpg" height="301" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"></div><div style="text-align: -webkit-auto;"><br class="Apple-interchange-newline" />----</div><div style="text-align: -webkit-auto;">A colorful. graphic reunion postcard à la Andy Warhol from&nbsp;<span style="text-align: center;">designer <a href="http://www.haasha.us/" rel="nofollow" target="_blank">Thomas Haus</a> for Wellesley College:</span></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-NYg3rReAw40/T7qKeRSTnTI/AAAAAAAAALs/P_vTukiFi1A/s1600/alumni-savethedate.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-NYg3rReAw40/T7qKeRSTnTI/AAAAAAAAALs/P_vTukiFi1A/s400/alumni-savethedate.jpg" height="400" width="308" /></a></div><br /><br /><br /><div><br /></div>Cosihttp://www.blogger.com/profile/13380557658724556032noreply@blogger.com0tag:blogger.com,1999:blog-3670286494842426221.post-64102760360352019062012-04-21T23:33:00.000-04:002015-02-20T10:13:54.861-05:00ThoughtWorks Re-discovers PostcardsThe ad universe is blowing apart, right? &nbsp;Social media and web design is so different from old media like billboards and postcards, right?<br /><br />This week, I came upon the website for <a href="http://www.thoughtworks.com/" rel="nofollow" target="_blank">ThoughtWorks</a>, an 'atypical' software firm that shows how the same design principles that work for postcards, can work for a web page.<br /><br />Take a look at the site's eight banners that scroll across the <a href="http://www.thoughtworks.com/" rel="nofollow" target="_blank">homepage</a>. <br /><br />Each banner is tasked with calling attention to an issue, and piquing your interest to find out more. &nbsp;Each banner is, essentially, a postcard.<br /><br />I was so impressed with the quality, and the diversity of the concepts, I added some drop shadow and present them to you here, as postcards. &nbsp;(They may not be postcards,<i> per se</i>; but they certainly are their progeny.)<br /><br />For a postcard designer, they certainly are inspirational.<br /><br /><br /><a href="http://www.thoughtworks.com/radar" rel="nofollow" target="_blank">Technology Radar</a> discussion of tech trends<br />from ThoughtWorks:<br /><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-CUWXiJIUWa8/T5NyiLGZMYI/AAAAAAAAAJo/TGXUzKhdMnA/s1600/postcard-design-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-CUWXiJIUWa8/T5NyiLGZMYI/AAAAAAAAAJo/TGXUzKhdMnA/s400/postcard-design-1.jpg" height="262" width="400" /></a></div><br /><br /><br />Building Suncorp's <a href="http://www.thoughtworks.com/client-portfolio/suncorp" rel="nofollow" target="_blank">Continuous Delivery Initiative</a><br />from ThoughtWorks:<br /><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-GVLhKGLPorA/T5NyiodPArI/AAAAAAAAAJw/ScGCAvdPbR0/s1600/postcard-design-2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-GVLhKGLPorA/T5NyiodPArI/AAAAAAAAAJw/ScGCAvdPbR0/s400/postcard-design-2.jpg" height="262" width="400" /></a></div><br /><br />Creating Which? <a href="http://www.thoughtworks.com/client-portfolio/which" rel="nofollow" target="_blank">Cellphone Comparison Website</a><br />from ThoughtWorks:<br /><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-BvVV_f00WQU/T5Nyi7XypkI/AAAAAAAAAJ4/9Ranfvkttc8/s1600/postcard-design-3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-BvVV_f00WQU/T5Nyi7XypkI/AAAAAAAAAJ4/9Ranfvkttc8/s400/postcard-design-3.jpg" height="262" width="400" /></a></div><br /><br />Developing Competitive Advantage for McClaren<br />from ThoughtWorks: <br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-tYI6ojYBWao/T5NyjBWLsPI/AAAAAAAAAKA/0xiWvhJIt3k/s1600/postcard-design-4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-tYI6ojYBWao/T5NyjBWLsPI/AAAAAAAAAKA/0xiWvhJIt3k/s400/postcard-design-4.jpg" height="262" width="400" /></a></div><br />Joint marketing website for <a href="http://www.thoughtworks.com/client-portfolio/the-pittsburgh-cultural-trust" rel="nofollow" target="_blank">Pittsburgh Cultural Trust</a><br />from ThoughtWorks: <br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-26JmYZWmXsU/T5NyjWgPasI/AAAAAAAAAKI/1RQ_9tMUMxk/s1600/postcard-design-5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-26JmYZWmXsU/T5NyjWgPasI/AAAAAAAAAKI/1RQ_9tMUMxk/s400/postcard-design-5.jpg" height="262" width="400" /></a></div><br /><a href="http://www.thoughtworks.com/client-portfolio/cycletel" rel="nofollow" target="_blank">Mobile Health for Women</a><br />from ThoughtWorks: <br /><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-ggotT1nYXPU/T5Nyj6uxJNI/AAAAAAAAAKQ/gLeljVOBPrU/s1600/postcard-design-6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-ggotT1nYXPU/T5Nyj6uxJNI/AAAAAAAAAKQ/gLeljVOBPrU/s400/postcard-design-6.jpg" height="262" width="400" /></a></div><br />One-day training for <a href="http://www.thoughtworks.com/events/aws-training-course" rel="nofollow" target="_blank">Amazon Web Services</a><br />from ThoughtWorks: <br /><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-JJ5xYTFK1dY/T5NykK_DTYI/AAAAAAAAAKY/asvwFmvO2Qo/s1600/postcard-design-7.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-JJ5xYTFK1dY/T5NykK_DTYI/AAAAAAAAAKY/asvwFmvO2Qo/s400/postcard-design-7.jpg" height="262" width="400" /></a></div><br />Working with Rackspace Hosting<br />from <a href="http://www.thoughtworks.com/" rel="nofollow" target="_blank">ThoughtWorks</a>: <br /><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-I0URKQEGRlI/T5NykaHKzOI/AAAAAAAAAKg/AnvPfsu2Mus/s1600/postcard-design-8.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-I0URKQEGRlI/T5NykaHKzOI/AAAAAAAAAKg/AnvPfsu2Mus/s400/postcard-design-8.jpg" height="262" width="400" /></a></div><br />Cosihttp://www.blogger.com/profile/13380557658724556032noreply@blogger.com0tag:blogger.com,1999:blog-3670286494842426221.post-39401984598489966182012-03-26T16:08:00.001-04:002015-02-20T15:22:28.434-05:00Farmers Market Postcard DesignsIf you want to see the ultimate grassroots marketing in action, look at your local farmers market postcard campaign.<br /><br />Postcards make a lot of sense for these organizations since they're affordable, they reach a&nbsp;targeted&nbsp;audience and yes, they can convey a concise message through a well-crafted design.<br /><br />There are plenty of Farmers Market postcard designs out there. &nbsp;The ones I'm drawn to are those that convey the excitement of the outdoor market, show the diversity of fresh produce and local foods, and remind me of the joys of participating in a community outing.<br /><br />Here are some of the best Farmers Market postcards I've recently come upon:<br /><br /><br /><a href="http://www.behance.net/gallery/Carrboro-Farmers-Market-Advertising/846051" rel="nofollow" target="_blank">Carrboro Farmers' Market</a> (design by&nbsp;<a href="http://www.behance.net/courtneylynn" rel="nofollow" target="_blank">Courtney Smith</a>):<br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-OEBiQg3U63M/T3DHVPbInLI/AAAAAAAAAI4/xLVr57bExV8/s1600/farmers-market-postcard-2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Farmers Market Postcard design" border="0" src="http://3.bp.blogspot.com/-OEBiQg3U63M/T3DHVPbInLI/AAAAAAAAAI4/xLVr57bExV8/s400/farmers-market-postcard-2.jpg" height="261" title="Carrboro Farmers Market postcards" width="400" /></a></div>----<br /><a href="http://magnetbymail.com/">Postcard Magnets</a>&nbsp;(that's a postcard with a magnet attached)<br />sampler from <a href="http://magnetbymail.com/" rel="nofollow" target="_blank">magnetbyMail.com</a>:<br /><br /><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-rvRgd5CMewA/T41jnKhMN3I/AAAAAAAAAJg/sAIuS_Vz8c8/s1600/farmers-market-postcard-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="postcard mailer for farmers market" border="0" src="http://3.bp.blogspot.com/-rvRgd5CMewA/T41jnKhMN3I/AAAAAAAAAJg/sAIuS_Vz8c8/s400/farmers-market-postcard-1.jpg" height="400" title="farmers market postcard" width="400" /></a></div><br />----<br />The&nbsp;classic 'wish you were here' look<br /><a href="http://sprouts.com/stores/sprouts-licensee-chula-vista-eastlake" rel="nofollow" target="_blank">Sprouts Farmers Market (Eastlake)</a>:<br /><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-kFZJ0ew50wk/T3DHdGDLP5I/AAAAAAAAAJI/9KIzWDqss9w/s1600/farmers-market-postcard-3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Farmers Market Postcard design for Sprouts Eastlake" border="0" src="http://1.bp.blogspot.com/-kFZJ0ew50wk/T3DHdGDLP5I/AAAAAAAAAJI/9KIzWDqss9w/s400/farmers-market-postcard-3.jpg" height="271" title="Sprouts Farmers Market" width="400" /></a></div><br />----<br />Vintage look for Omaha Farmers Market (design by <a href="http://www.nicholasburroughs.com/index.php?/dayjob/farmers-market/" rel="nofollow" target="_blank">Nicholas Burroughs</a>):<br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-9Vyn9XLu57I/T3DHdV5ypgI/AAAAAAAAAJQ/P6LFMP-_TrM/s1600/farmers-market-postcard-4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Farmers Market Postcard design for Omaha" border="0" src="http://3.bp.blogspot.com/-9Vyn9XLu57I/T3DHdV5ypgI/AAAAAAAAAJQ/P6LFMP-_TrM/s400/farmers-market-postcard-4.jpg" height="270" title="Nicholas Burroughs postcard design" width="400" /></a></div><br /><br />----<br />The wonders of color from the&nbsp;<a href="http://www.richfieldvillageohio.org/site.cfm/Administration/Parks-Recreation/Farmer-s-Market.cfm" rel="nofollow" target="_blank">Village of Richfield, Ohio</a>:<br /><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-hlDkc9G2slw/T3DHeZhB2OI/AAAAAAAAAJY/Z_KXwI78Ilw/s1600/farmers-market-postcard-5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Farmers Market Postcard design for Richfield Village" border="0" src="http://4.bp.blogspot.com/-hlDkc9G2slw/T3DHeZhB2OI/AAAAAAAAAJY/Z_KXwI78Ilw/s400/farmers-market-postcard-5.jpg" height="321" title="Farmers Market Postcards ideas" width="400" /></a></div><br /><br /><br /><br /><br />Cosihttp://www.blogger.com/profile/13380557658724556032noreply@blogger.com0tag:blogger.com,1999:blog-3670286494842426221.post-85197449984004204862012-02-22T20:45:00.001-05:002015-02-20T10:11:58.048-05:00Invites and Postcard DesignsOK, call me a sucker but show me a clean, bold, simple design and, <i>voila</i>, I'm in love.<br /><br />Have a look at designer <a href="http://www.behance.net/MichelleBersani" rel="nofollow" target="_blank">Michelle Bersani's</a> work for Performance Harley-Davidson open house postcards.<br /><br />It grabs your attention. &nbsp;It's easy to understand. &nbsp;It includes the look and feel of the classic Harley branding.<br /><br />And in a world where you have less than ten seconds to make your point, it does that with time to spare.<br /><br />Love it!<br /><br />---<br />Performance Harley-Davidson invites from <a href="http://www.behance.net/MichelleBersani" rel="nofollow" target="_blank">designer Michelle Bersani</a>:<br /><br /><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-ZyHIQYZ5hbc/T0afRAlrZtI/AAAAAAAAAIo/kgf6IQwcQjM/s1600/postcard-open-house.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-ZyHIQYZ5hbc/T0afRAlrZtI/AAAAAAAAAIo/kgf6IQwcQjM/s1600/postcard-open-house.jpg" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"></div><br />Cosihttp://www.blogger.com/profile/13380557658724556032noreply@blogger.com0tag:blogger.com,1999:blog-3670286494842426221.post-23551805504426440472012-02-18T23:02:00.001-05:002015-02-20T10:11:27.152-05:00The Job Training Program PostcardSo you need to design a postcard that will create interest in your school's job training program.<br /><br />What do you do?<br /><br />Well, if you're like most. &nbsp;You fill it with lots of pictures of smiling students and colorful campuses.<br /><br />On the other hand, you could stand out from the pack and create a design that is serious and professional.<br /><br /><a href="http://timscheman.com/" rel="nofollow" target="_blank">Designer Tim Scheman</a> uses a monochrome blue&nbsp;palette, lots of bullet points and thoughtful graphics for recruiting students to the Met Center at St Louis Community College.<br /><br />I think the postcard design works because those who are interested in job training programs are likely to be serious themselves -- not looking for glitz and frills. &nbsp;The no-nonsense design conveys a "we're here to learn" message.<br /><br />--<br />College Job Training Program postcard design by <a href="http://timscheman.com/" rel="nofollow" target="_blank">Tim Scheman</a>:<br /><br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-lFGVuQkN7SA/T0afpJRABJI/AAAAAAAAAIw/pvglVCV6-Xg/s1600/postcard-design-scheman.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-lFGVuQkN7SA/T0afpJRABJI/AAAAAAAAAIw/pvglVCV6-Xg/s640/postcard-design-scheman.jpg" height="456" width="640" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"></div><br /><br /><br /><br /><br />Cosihttp://www.blogger.com/profile/13380557658724556032noreply@blogger.com0tag:blogger.com,1999:blog-3670286494842426221.post-37316536086422466772012-02-03T09:32:00.000-05:002015-02-20T10:11:03.774-05:00Postcards and the Psychology of Color in Marketing<br />It only makes sense that color has an impact on a design. <br /><br />Someone looking at the psychological impact of color in marketing just needs to look at the roots: nature has used color to attract pollinators and distract attackers for, well, a very long time.<br /><br />Sure, there is a lot that effects <i>what</i> we think when we look at a postcard design, but of all the cues we consider, color can be one of the strongest.<br /><br />As noted in <a href="http://blog.kissmetrics.com/color-psychology/" rel="nofollow" target="_blank">KISSmetrics</a>, retailers in North America (yes, location matters) use colors to convey messages to their customers:<br /><ul><li>red conveys 'energy'</li><li>blue conveys 'security'</li><li>orange conveys 'aggressive'</li><li>pink conveys 'romantic and feminine'</li><li>green conveys 'wealth' (or 'earth friendly'?)</li><li>black conveys 'powerful and sleek'</li></ul>There's even an inter-industry association -- the <a href="http://www.colormarketing.org/" rel="nofollow" target="_blank">Color Marketing Group</a> -- that works on forecasting international color trends. Their slogan is says it all: &nbsp;"Color Sells... and the 'Right' Colors Sell Better! "<br /><br />Since a color choice could impact response, there's a lot riding on selecting the appropriate color for your postcard design. <br /><br />Up and coming designer <a href="http://alexmasica.wordpress.com/" rel="nofollow" target="_blank">Alex Masica</a> explores the 'color in advertising' issue with a set of dramatic 'sunburst' postcards designed to promote his full-service design house.<br /><br />His postcards, in green, red, purple and blue, each state the same message. <br /><br />Or do they?<br /><br /><br />---<br />Postcard Design in Green:<br /><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-4caqsDmkRfQ/Tys8wn-Dy3I/AAAAAAAAAII/Apk1lic7-Lo/s1600/postcard-design-green.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-4caqsDmkRfQ/Tys8wn-Dy3I/AAAAAAAAAII/Apk1lic7-Lo/s640/postcard-design-green.jpg" height="426" width="640" /></a></div><br /><br />---<br />Postcard Design in Red: <br /><a href="http://2.bp.blogspot.com/-GN2h9dWOiKc/Tys8wJjTTYI/AAAAAAAAAH4/kjYFg16tUWU/s1600/postcard-design-red.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-GN2h9dWOiKc/Tys8wJjTTYI/AAAAAAAAAH4/kjYFg16tUWU/s640/postcard-design-red.jpg" height="425" width="640" /></a><br /><br /><br /><br /><br /><br /><br />&nbsp; <br />---<br />Postcard Design in Purple: <br /><a href="http://2.bp.blogspot.com/-BvScV2aY58Q/Tys8xKUujAI/AAAAAAAAAIQ/wYo6OpbII9o/s1600/postcard-design-purple.jpg" imageanchor="1" style="clear: left; display: inline !important; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-BvScV2aY58Q/Tys8xKUujAI/AAAAAAAAAIQ/wYo6OpbII9o/s640/postcard-design-purple.jpg" height="426" width="640" /></a><br /><br /><br /><br />---<br />Postcard Design in Blue:<br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-5gUJTqDlxnY/Tys8wbWr_nI/AAAAAAAAAIA/kaqlH_SlVVA/s1600/postcard-design-blue.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-5gUJTqDlxnY/Tys8wbWr_nI/AAAAAAAAAIA/kaqlH_SlVVA/s640/postcard-design-blue.jpg" height="426" width="640" /></a></div><br /><br /><br /><br /><br /><br />Cosihttp://www.blogger.com/profile/13380557658724556032noreply@blogger.com0tag:blogger.com,1999:blog-3670286494842426221.post-75059472976738477352012-02-02T10:40:00.000-05:002015-02-20T10:10:31.920-05:00Rule No. 1 for Good Postcard Design<br />Nearly every time I hear there are rules for designing postcards, I discover that these rules can be broken. <br /><br />That said, there are a few rules that you probably don't want to mess with. &nbsp;Here is #1:<br /><br /><blockquote class="tr_bq">The designer needs to make a connection with the audience he/she intends to reach. &nbsp;</blockquote><br />This basically boils down to: "you need to understand who you're speaking to, before you speak."<br /><br />Take a look at a series of postcard designs created for <a href="http://www.polerstuff.com/" rel="nofollow" target="_blank">Poler</a>. &nbsp;Poler makes outdoor gear for outdoor people -- not the outdoor type who wants to conquer the world, but for those who like enjoying the adventure.<br /><br />So photographer <a href="http://www.benjiwagner.com/" rel="nofollow" target="_blank">Benji Wagner</a> and artist <a href="http://makingstuffanddoingthings.com/" rel="nofollow" target="_blank">Nicole Lavelle</a> created a promotional postcard series which reflects that.<br /><br />The cards were printed by <a href="http://www.printpinball.com/" rel="nofollow" target="_blank">Print Pinball</a> on a thick, uncoated duplex paper that's white on one side and chipboard on the other. <br /><br />There's no high gloss printing and no high impact sales pitch. &nbsp;Just a reminder of what any Poler customer can appreciate: that it's good to be outdoors.<br /><br />Poler Postcard 1: Climb a Tree... Go Outside<br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-IydS1pkFVeU/TyqhGjCy7sI/AAAAAAAAAHY/KFEHYhW_OT4/s1600/postcard-design-rule1d.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-IydS1pkFVeU/TyqhGjCy7sI/AAAAAAAAAHY/KFEHYhW_OT4/s400/postcard-design-rule1d.jpg" height="266" width="400" /></a></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;">Poler Postcard 2: I Feel Best When...</div><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-QbrjSCUZPzw/TyqhG7JB0bI/AAAAAAAAAHg/kVgTLuE8M-c/s1600/postcard-design-rule1a.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-QbrjSCUZPzw/TyqhG7JB0bI/AAAAAAAAAHg/kVgTLuE8M-c/s400/postcard-design-rule1a.jpg" height="266" width="400" /></a></div><br /><br /><span style="text-align: left;"><br /></span><span style="text-align: left;"><br /></span><span style="text-align: left;">Poler Postcard 3: Morning Fog...</span><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-g3VM9RKaqj0/TyqhHO_NMRI/AAAAAAAAAHo/dvS-Yxg6Fx0/s1600/postcard-design-rule1b.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-g3VM9RKaqj0/TyqhHO_NMRI/AAAAAAAAAHo/dvS-Yxg6Fx0/s400/postcard-design-rule1b.jpg" height="266" width="400" /></a></div><span style="text-align: left;"><br /></span><span style="text-align: left;"><br /></span><span style="text-align: left;"><br /></span><span style="text-align: left;">Poler Postcard 4: Afternoon Sun...</span><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-WkG7spEm2SI/TyqhHbvMRXI/AAAAAAAAAHw/I14-nSo49ww/s1600/postcard-design-rule1c.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-WkG7spEm2SI/TyqhHbvMRXI/AAAAAAAAAHw/I14-nSo49ww/s400/postcard-design-rule1c.jpg" height="266" width="400" /></a></div><br /><br /><br /><br />Cosihttp://www.blogger.com/profile/13380557658724556032noreply@blogger.com0