This week's spotlight is devoted to the power of color and simplicity.
The featured postcards are quite varied: some have gone wild, while others show careful restraint. Regardless of their approach, they're all imaginative and attention grabbing.
I hope these selections show that a little more or a little less can make a world of difference when it comes to design.
An elegant architecture postcard that makes great use of geometric shapes and a wonderful orange/brown color palette. Design by modernpostcard.com
This postcard by the Florida Museum of Natural History features vibrant colors and crisp images. The butterfly's interaction with the edge of the card is clever; the wings draw attention to the copy. Found on modernpostcard.com
This whimsical birthday party invitation by George is playful yet effective. The information is presented logically while the sillier elements are reined in by the limited colors. Found on behance.net
The black and yellow color scheme is evocative of warning labels and caution tape, creating a subtle sense of danger and edginess that likely appeals to the type of clientele this gym is after. Via inkd.com
This postcard is simple, organized, and easy on the eyes -- everything an ideal website should be. Via inkd.com